ClickHeat: What do your visitors want?

Posted by Brad J. Ward | Posted in Higher Education, Recruitment, Technology, Web | Posted on 11-19-2007

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A couple of weeks ago we installed ClickHeat and put the nifty little javascript snippet on our top-level page to get an idea of what our visitors are looking for.  Three things instantly pop out:

  1. Apply
  2. Search
  3. For Parents

Unfortunately, the program doesn’t play well with our flash drop-downs, but I have no problem believing that these are the big 3, especially this time of the season. It also helps me with my case that the ‘Watch Cool Clips Now’ should be replaced by a Bloggers/Forum callout.

Pending any breaking news/stories, this will be the last post at SquaredPeg until after Thanksgiving Break.  Eat a lot and enjoy time with your friends and family, and we’ll see you next week!

Comments posted (4)

Another program like this is Crazy Egg, no idea which is better, just wanted to add.

Just a slightly educated guess here, but I think your bloggers section might suffer if it was dropped down the page to where “watch cool clips” is now. I think the bloggers benefit greatly from the upper-left placement, which is where most people are going to go after scanning the header navigation.

That’s a good thought too, Colin. We are getting ready to do some more usability testing (they somehow forgot that part when they put the site together a couple of years ago), so maybe I’ll try both and report back with results.

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