Posted by Brad J. Ward | Posted in Higher Education, Marketing, Recruitment, Technology, Webinars | Posted on 11-26-2007
Stamats has a webinar coming up a week from Friday (Dec 7th) called TeensTalk, and you should definitely check it out. Steve Kappler from Stamats does a great job pulling all the vital stats together for a very informative presentation. Here’s a little blurb from their site:
Using Stamats’ proprietary TeensTALK® (Trends, Attitudes, Lifestyles, and Knowledge) nationwide study, we’re able to segment, analyze, and interpret the data to help you understand what’s important to teenagers at specific decision points in their college selection process. This presentation will provide you with a bedrock understanding of how teen perceptions and preferences affect the national landscape, the big-picture issues, and, most importantly, the context for understanding the continually evolving preferences of your prospective students—from start to finish of their college selection process lifecycle.
I’ve listened to this presentation a few years now, and it is always great information. Not only for you to hear and know, but to have and be able to share with others. I can’t count the number of times that I have pulled out hard statistics from this survey [which is culminated from ~1000 college-bound juniors and seniors] when trying to get buy-in or approval on projects such as bloggers, use of media, email design, etc. There are all kinds of questions and statistics that sum up the incoming classes and what they expect/want/know. Check it out!
Link: [Stamats TeensTalk Webinar: http://www.stamats.com/events/webinarstemp/teenstalk3.asp]