SquaredPegBrad J Ward’s Thoughts on Higher Education Recruitment

The ColourLovers have put together a comprehensive list of colors that signify a certain degree come graduation time.

The hood is lined with the official colors of the degree issuing institution and the outside trimming of the hood signifies the subject in which the degree was obtained.

Can you believe this has been standard for 114 years? Looks like my MBA will get me a boring color of drab.

To learn more, check out the ACE Academic Costume Code/Academic Ceremony Guide.

Link: ColourLovers.com [The Color of your College Degree]

2/3rds of the SquaredPeg team is heading to San Diego, back-to-back. Yours truly [Brad] leaves tomorrow AM to head to the Stamats Generating Successful Interactive Marketing Strategies conference at the Holiday Inn on the Bay in San Diego. The conference is from Thursday-Saturday, and looks like a pretty good lineup. More importantly, there will be opportunities to network and share ideas with other Higher Ed professionals, which I definitely look forward to. Expect some blogging throughout the conference, but not necessarily live. Although I am a 24 year old tech junkie, I still like to look back on handwritten notes for months to come when the conference is over.

As I am flying out of San Diego at 11am on Monday, Chris Potts will be wrapping up his 10am presentation titled “Vodcasting for Student Recruitment”. This will be at the American Marketing Association’s Symposium for the Marketing of Higher Education at the Sheraton Hotel across the harbor from our conference.  Check out his presentation at Slideshare.

Chris will hopefully be blogging soon, as he is finally done with Travel Season 2007. What a hectic time in the office, it’s good to have everyone back.

San Diego here we come!

Earlier tonight Andrew Careaga and the University of Missouri-Rolla launched a new site to introduce itself as the new Missouri University of Science and Technology (Missouri S&T).  It’s simply called ‘Hello’.  The site is a web-based video campaign that allows students, faculty, staff, and community members to send or upload a video to introduce themselves as Missouri S&T.   They are also utilizing blip.tv to allow students to submit video straight from their phone.

This is a great way to gear up for the name change that’s only 2 months away.  We are gearing up for some video-based, student-driven web production next Spring to add to our site, so this will be a good one to watch and see the interactivity that comes from it.

Hello, Missouri S&T!

This article struck me as amazing.

[ArsTechnica: Prof replaces term papers with Wikipedia Contributions, suffering ensues]

Professor Martha Groom from the University of Washington-Bothell is having her students write entries on Wikipedia rather than write term papers. It might sound ridiculous, but think about it.

If you are writing a Wikipedia entry, you can’t really quote Wikipedia, which has been debated as a bad source by professors for many years. Now the student writing the entry must get out there and actually do research to find the information about the page they are creating, all while contributing to one of the largest resources in the world. Here are some of the entries, and I have to say they are well done and conform to the Wikipedia standards.

http://en.wikipedia.org/wiki/Deforestation_during_the_Roman_period
http://en.wikipedia.org/wiki/Americanization_%28of_Native_Americans%29
http://en.wikipedia.org/wiki/1491:_New_Revelations_of_the_Americas_Before_Columbus
http://en.wikipedia.org/wiki/Communal_Wildlife_Conservancies_in_Namibia
http://en.wikipedia.org/wiki/Akosombo_Dam
http://en.wikipedia.org/wiki/Renewable_energy_in_Africa

Anyone else think this is a good idea? Bad idea? As ridiculous as SecondLife? Feel free to comment.

Finally, someone admits it. Every Sunday morning I wake up and read the latest PostSecrets. It is a site where people can put there deepest secrets on a postcard and mail them to someone, who then posts them for the world to see.

This one definitely caught my eye today.

Keep your eye out for this application. How many others are there out there?

Occasionally someone will respond to a secret with an email and it will get posted.  This postsecret is one of them this week, and here’s what someone had to say.

—-Email Message—–
Sent: Sunday, October 28, 2007 8:04 AM

By the time my mom finished “editing” my Harvard essay, nothing of what I wrote was left. I knew it was a terrible essay, but I submitted it anyway rather than fight her. Unsurprisingly, I was waitlisted and then rejected. I am convinced that the horrible, stilted, lifeless essay did me in.

Later I applied for a prestigious full-ride scholarship and hid the paperwork at school so that I could write my own essay. I won that scholarship, and two degrees and $120,000 later, I’m a debt-free Fulbright grantee living in a foreign country.

Moral of the story: love your mother, but write your own college essays. Being rejected for who you are is so much better than being accepted for who you aren’t.

College Web Guy just posted a great post about Soundslides, which is a nifty little program that you can use to create some unique multimedia for your site. I won’t go into too much detail, because he’s already said what needs to be said. Instead, here are some more ‘Higher-Ed’ examples of what can be done. For the audio, check out his other post on the MicroTrack 24/96. Most of these were done with an Olympus VN-960PC, which does a decent job and has a USB output.

“Senator Durbin Visits” – A senator came to campus to speak with students about cuts to financial aid, which provided some good dialogue for the video.

“VT Candlelight“ – By getting this SoundSlide live overnight, we were able to show the campus community what the students did after they went home for the day.

“Students on the Quad” - A light-hearted look at one of the first days of Spring! And of course, it’s always windy at UIS.
“Mr. UIS 2006” - A men’s ‘beauty’ contest on campus. Always a good time! I started this event when I was an RA, so it was neat to cover it and not be running the show!

“Take me out to the Ballgame” - No better sound than the crack of the bat on a windy spring day!

Anyone else out there have some examples to share??

It seems like that time of the year when we all start falling behind.  Counselors on the road, Early Admission dates coming closer and closer, new projects trying to get rolled out for the recruitment season, and more.

The guys of SquaredPeg recently took on a little extra as we lost one of our biggest assets; a team member.  Brian, a self-described web developer that happened to be in the higher ed world, has gone on to bigger and better things.  He has done an amazing amount of work while at Butler, and created many amazing applications.  We wish him well in his new gig in the financial world!

Meanwhile, the search begins soon for a new web developer.  Keep your eyes peeled for the job description, and bring your finest meats and cheeses to the interview.

We talk a lot about generations in Higher Ed.  Millenials. Baby Boomers. Gen X.  They define a lot of who/what we are trying to target and segment.

That’s why this story caught my eye today: [First U.S. Baby Boomer applies for Social Security] .  We now mark October 15th, 2007 as Boom Day.  Start saving your money now, who knows what’s going to happen.

On another generation-related note, my best friend Matt recently mentioned another generation in his personal blog – Generation Q.

Who gets to name these generations, anyways?  Does someone just come up with a name and it sticks?  Is there some elite, secretive committee that names them?  Are they the same people who name hurricanes?

“We write ads, son. We write ads or people die. It’s that simple. ”

“YOU CAN’T HANDLE A BIGGER LOGO!”

This is too funny to not share.

[youtube=http://www.youtube.com/watch?v=gYEf8XZKlUU]

LifeHacker has a story on the ‘.edu underground’, or the vast amount of resources contained within higher education websites that is all free to the public.  I found Berkeley’s World-Wide Panorama very interesting, and I’ll probably participate in future shoots.

Looking at the broader spectrum of .edu’s and our prospective students, how many of them know what all is on our website?  What might they find interesting in the academic side of the site?  Do they just stick to the Admission(s) page, or do they venture out into the greater unknown, trying to learn more about classes, etc?  Do they take our word for it or are they digging deeper to get their own answers about the cafeteria, student life events, and more?  That could make for some interesting research.