YouTube to offer Lifecasting capabilities

Posted by Brad J. Ward | Posted in Lifecasting, Mascot, Recruitment, Web, YouTube | Posted on 29-02-2008-05-2008


YouTube has given the big thumbs-up to lifecasting, with plans to offer the ability to stream a live feed, according to WebWare reports.  It’ll be interesting to see how they approach this, and I’m definitely excited.

Between uStream, Stickam, Yahoo! Live, and many others, we will definitely have some choices for implementing our lifecasting.  That’s right, after getting denied on student lifecasting nearly 9 months ago now, I am in the process of setting up lifecasting on our admission site.   No, not students… Butler Blue II.

Yep, a live feed of our slobbery mascot dog and his daily adventures.   We figure it’s a little safer since he doesn’t drink or party too hard.    I have been lifecasting my dog for 8 months now (but still figuring out logistics in the new house, we should be live again next week), so I’m well experience in canine camerawork.  It’s all part of a new multimedia area I am working on putting together to try and breathe some life into our site, which is approaching 1.5 years of stagnancy.   More to come.

Isn’t he handsome?

Oh, and Happy Leap Day!

“Experience the Jackrabbits”

Posted by Brad J. Ward | Posted in Branding, Higher Education, Logo | Posted on 26-02-2008-05-2008


I could not stop laughing about this article. It details the process of getting a new athletic logo at South Dakota State University. If my math is correct, they ended up spending $7,000 to get the logo ($6K to original firm +$1K for contest).

At one point, the school took the designers to a field so they could ‘experience the jackrabbits’. I would have loved to see the look on the designers’ faces.

I’m not quite sure why I love working in higher ed so much.  It’s always interesting, though.

[Link: Scawy Bunny Rabbit,]

How-To Tuesday: Create a form in Google Docs

Posted by Brad J. Ward | Posted in Email, Google, Higher Education, How-To Tuesday, Technology | Posted on 26-02-2008-05-2008


It’s Tuesday already? Just another snowy day here in Indy. Today we talk about creating a form in Google Docs. I’ve been using this because I really like how it instantly drops the form’s results into a spreadsheet. No FormMail to worry about, etc. I used it on an email that I sent out on Friday, and so far there have been about 40 responses. Others wanted to see it, so I just copy/pasted into an Excel file and mailed it back. If they had Google accounts, it would have been even easier. And if there weren’t prospective student emails involved, I would have just made it public for them to see.

And here is the link for the form that is shown: Google Form


Stanford University = free to many families

Posted by Brad J. Ward | Posted in Higher Education, Tuition | Posted on 21-02-2008-05-2008


No, we aren’t talking about free classes online or free lectures on iTunesU. We’re talking true, legit, FREE tuition to students whose families make less than $100,000 per year.

This is amazing, and a very bold move. From the article:

In a radical change to its financial aid program, Stanford University will announce today that it will no longer charge tuition to students whose families earn less than $100,000 a year.
In addition, the university will waive room and board fees for students whose families earn less than $60,000 a year.
University President John Hennessy will make the announcement today on campus, university Provost John Etchemendy confirmed late Tuesday.
The university is making the change in the wake of published reports last month that its endowment had grown almost 22 percent last year, to $17.1 billion. That sum had begun to attract attention from lawmakers who want wealthy institutions to do more to reduce tuition costs.

I am just.. amazed. What a proactive response from them.

Butler Blue II for President?

Posted by Brad J. Ward | Posted in Mascot, Photos | Posted on 20-02-2008-05-2008


Consider this our mascot’s official endorsement from retired General Colin Powell to nominate Butler Blue II as a presidential candidate in 2012.

Read the rest of this entry »

Remember the target, please.

Posted by Brad J. Ward | Posted in Higher Education, Marketing, Recruitment, Web | Posted on 19-02-2008-05-2008


I just got an email forwarded to me from someone on campus who says that some information on our site is “just plain wrong”.  The person who forwarded it asked the original writer to “please share with me how the information should read on this page – gearing the description to the audience of 18 year old prospective students?”

Here’s the current text to describe a center on campus:

This outreach program places students in internships and volunteer jobs for community service, including mentoring programs for math, language, science, music, visual arts, drama and dance skills.

And this is the text that the person sent us:

This office in Academic Affairs serves to engage Butler with the surrounding communities. The (Center) builds collaborative connections with community partners and is committed to enriching student education through developing service-learning courses and experiential education opportunities. The (Center) also coordinates internships and programming with community-based organizations.

Collaborative. Enriching. Experiential. Fluff.   What 17-18 year old is going to read that and get excited?  Internships, volunteer jobs, mentoring, that’s what they want to read. Those are the words they want to see. And they don’t want to dig to find them.

How-To Tuesday: Tracking Comments and Conversations

Posted by Brad J. Ward | Posted in How-To Tuesday, Technology | Posted on 19-02-2008-05-2008


Episode 2. How to use to keep track of comments on blogs. Sorry about the sniffles, I was out sick yesterday and am still in recovery mode and trying to play catchup. I think I am going to refrain from calling this a weekly post in the event that I fail to come up with something during a week. I’d rather post good content occasionally than mediocre content weekly.


Butler Redesign has Launched!

Posted by Brad J. Ward | Posted in Higher Education, Technology, Usability, Web | Posted on 15-02-2008-05-2008


Sorry for 2 posts so soon, but I noticed that the new site just launched. The OLD (seriously, like 6 years old) site has been transformed to the NEW. We still have a ways to go (some 2nd level, 3rd level, etc. pages not updated), but it looks great so far. What a welcome change and a fresh look.

Huge thanks to everyone who had a hand in the project! It looks much better.

Also, I’m glad my Bloggers made front page :)   Finally, some more traffic!

Old and Busted (Click to Enlarge)

New and Hotness (Click to Enlarge) (or… just check it out.)

Campus Crime

Posted by Brad J. Ward | Posted in Campus Safety, Higher Education, Research | Posted on 15-02-2008-05-2008


In our Admission lobby we have a big 40-50 something inch LCD TV that plays CNN all day.  When I go out to the water cooler to refill I usually stop for a moment to see what’s going on in the elections, overseas, etc. Read the rest of this entry »

17 shot at NIU campus

Posted by Brad J. Ward | Posted in Technology | Posted on 14-02-2008-05-2008


Sitting here in class and saw “17 shot on Campus” on laptop screen in row in front of me. Pulled up Twitter and sure enough Andrew Careaga was already on the story with a CNN link.This one hits a little too close to home.

I have a few friends from High School and met a lot of great people at NIU during my time as President of the Illinois State Resident Assistant Association. On Valentines Day, too. Really sad. Gunman is dead.

Even more, I was going to post tomorrow about an upcoming Reader’s Digest article naming Butler on of the least safest campuses in the US due to a shooting of 1 person back in 2004.

Off to Facebook, going to try to check in with some friends. Thank goodness for iPhone’s and social networking.