I wanted to learn more about the new Facebook ads integration with Facebook Pages, so I threw together a quick ad for the Butler Bloggers and ran it over the weekend. I can easily tell you two things. 1) A lot of kids were on Facebook for Super Bowl Sunday, and 2) It was a well spent $1.06.

First, lets get some background. The ad was set for 2 days, with a daily budget max of $10.00. The ad was targeted to 17-18 year old students in Indiana (approximately 44,600 students), and was a general “check out the Bloggers” ad with a link to their Facebook Page. As you can see below, I set a Cost Per Click for $.30, which I raised on Sunday from $.24 on Saturday.

So here’s what happened. Total impressions in 2 days: 18,669. Total clicks: 6. Average cost per click: $.18. Total ‘fans’ out of clicks: 1. Conversion rate: 16.7%. Total spent on new ‘fan’: $1.09.

(Click to enlarge)

So let’s imagine for a second that I did Pay per View instead of Pay Per Click. (Note: PPC rates are lower, averaging $.13-.17 instead of $.19-.25 for PPV. For this case, we’ll use $.19 since I was slightly above average with my $.30 bid.)

Total impressions in 2 days: 18,669. Total clicks: 6. Average cost per click: $.59 ($3.55 / 6) Total ‘fans’ out of clicks: 1. Conversion rate: 16.7%. Total spent on new ‘fan’: $3.55

A slight difference. I also wonder if a PPV bid gets the same amount of views as a PPC ad, although if I were Facebook I’dbe placing those PPV ads much more frequently because you make $$ every time they are loaded.

My final analysis: DON’T pay for Pay per View unless you are HIGHLY targeting an audience (16-year old high school males who go to XYZ High School and play basketball, etc. etc.)

(EDIT: Colin Fast pointed out that PPV are per 1,000 impressions, which made a huge difference on my numbers. Thanks Colin!)