Posted by Brad J. Ward | Posted in Branding, Higher Education, Logo | Posted on 02-26-2008
I could not stop laughing about this article. It details the process of getting a new athletic logo at South Dakota State University. If my math is correct, they ended up spending $7,000 to get the logo ($6K to original firm +$1K for contest).
At one point, the school took the designers to a field so they could ‘experience the jackrabbits’. I would have loved to see the look on the designers’ faces.
I’m not quite sure why I love working in higher ed so much. It’s always interesting, though.
[Link: Scawy Bunny Rabbit, underconsideration.com]