Facebook: Pay Per Click vs. Pay Per View

Posted by Brad J. Ward | Posted in Facebook, Higher Education, Marketing, Recruitment, Technology | Posted on 05-02-2008-05-2008

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I wanted to learn more about the new Facebook ads integration with Facebook Pages, so I threw together a quick ad for the Butler Bloggers and ran it over the weekend. I can easily tell you two things. 1) A lot of kids were on Facebook for Super Bowl Sunday, and 2) It was a well spent $1.06.

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Butler Blue II gets a blog!

Posted by Brad J. Ward | Posted in Blogging, Higher Education, Marketing, Recruitment, YouTube | Posted on 04-02-2008-05-2008

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Our mascot now has a blog, and it’s pretty good stuff. I have to say though, we missed a huge opportunity from an Admission standpoint.

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The other side of student blogging.

Posted by Brad J. Ward | Posted in Blogging, Higher Education, Marketing, Recruitment | Posted on 01-02-2008-05-2008

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When I was a junior at my university in 2004-2005, the student blogger program was launched.  (I later became a student blogger myself, and went on to oversee the initiative after that.)They were very early in the student blogging game, and took a big risk.  Sure, we’ve refined our efforts in the past 3 years and really drilled down the type of student that makes a suitable blogger, but every administrator always has the same question…………. what if? What if the student says xyz, etc.

Well, tonight while tidying up a computer, I ran across a document from my undergraduate years titled ‘The Real Deal’.  I instantly knew it was from the bloggers. And I instantly knew what it was.  It was that 1 in a million post, the What If? post, if you will.   I caution you to proceed carefully, because you never know what might come out of a senior’s mouth the night before graduation.  And why do I have this saved?  Because I knew it wouldn’t last long. (The actual save date is 5/7/2005 at 2:13am.) And sure enough, the next morning it was gone.  Did the student delete it, or did the administration? That’s the missing piece of the puzzle.  Without further ado, I present to you, completely unedited and in its entirety… the What If Post. And seriously, don’t say I didn’t tell you so.
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