How-To Tuesday: Creating a Facebook Ad

Posted by Brad J. Ward | Posted in Facebook, Higher Education, How-To Tuesday, Marketing, Recruitment | Posted on 18-03-2008-05-2008


Here’s the 5th installment of How-To Tuesday; creating a Facebook Ad. I’ve previously mentioned Facebook Ads, and had a few questions about how to make one. I think that after you give it a try and see how easy it is, you’ll be hooked. I might follow up with a look at the analytics side of it, but I think you’ll figure it out pretty easily.

Side note – I noticed my syllables always elongate when a page is taking awhile to load. Good stuff. :) rocks.

Posted by Brad J. Ward | Posted in Facebook, Technology, Web | Posted on 17-03-2008-05-2008


Remember this post about the Facebook app I created? Mike Richwalsky from Allegheny is now blogging at He’s only been blogging here for a few weeks now, but has been active in the Higher Ed community for some time; he won the Best Poster Session award at HighEdWebDev ’05, was doing podcasting back in ’05 (and interviewed by Karine Joly), and more recently has done 2 Higher Ed Experts webinars (check them out).

Definitely check out his latest post on Feedburner, a very useful (and free!) tool. is another great resource for the community.

Butler takes 2nd in the NCAA Tournament

Posted by Brad J. Ward | Posted in Mascot, Recruitment | Posted on 17-03-2008-05-2008


No, that’s not a lofty prediction. It’s the truth. (#12) Western Kentucky defeats (#7) Butler in the national championship, 100-92.

Don’t believe me? Check the bracket.

From the article:

If the Final Four were determined academically, it would be Western Kentucky (100 percent graduation success), Butler (92 percent), Notre Dame (91 percent) and Purdue (91 percent). Xavier, a No. 3 seed, was close behind with a 90 percent success rate.

Last year, we beat Vanderbilt with only 82%. It’s good to see us raise up to 92% in just a year! [Last year's bracket]

You just can’t buy publicity like that.  It takes an effort from the coaches, the students, and the campus community to create an environment where education is the focal point.  Sure, we love our basketball, but when I see our students walking to class or sitting in an MBA group doing homework, it always makes me smile to see how down to earth our guys are.   5 seniors playing ball together? Practically unheard nowadays at NCAA Div. 1 schools.

BU-TLE-R U A BULLDOG?  Hell yeah.  Don’t snub us on your bracket, the NCAA already took care of that for us. ;)   I’m looking for a Sweet 16/Elite 8 appearance.  Let’s make the most of it!

Facebook? Not in Our House! Part 2…

Posted by Chris Potts | Posted in Concepts, Marketing, Social Media, Technology | Posted on 17-03-2008-05-2008


Written by: Chris Potts, Senior Assistant Director of Admission

Using technologies like blogs and wikis, YouTube and Facebook, discussion forums and online reviews, your customers are taking charge of their own experience and getting what they need – information, support, ideas, products, and bargaining power – from each other. This phenomenon — the groundswell — has created a permanent, long-listing shift in the way the world works. Most companies see it as a threat.

You can see it as an opportunity.

I recently came across this quote, while perusing some interesting information that I found from Forrester Marketing ( In a nutshell, I think this sums up perfectly my point of view on this topic, and hopefully helps to put my previous post in context. Based on all the comments to that original post and Brad’s most recent post, I am now even more convinced that this entire realm of social media most definitely hits a nerve in many people. And for those who are indifferent to all of this, one has to wonder how long they can sit on the sidelines claiming that this won’t affect them personally, their profession, or their place of employment. Obviously this blog site, SquaredPeg, attempts to analyze things from an education – and in particular higher education – perspective. However there are many topics, and I think this one in particular, that many industries are having to deal with; we as a profession are not alone in trying to figure out what all of this means and if it is really a fad to eventually die out to another, newer “social experiment,” or if it is truly for real this time – worth our time and effort to integrate it into our daily work (and personal) lives. It is clear, for example, that many employers are struggling with whether to use Facebook, MySpace, and other such sites to make hiring decisions (to verify this, a recent article in the national “Marketing News” publication entitled “The New Rules of Recruitment: Marketers Engage Job Prospects Through Social Media” shines a spotlight specifically on this issue). So take comfort – our struggles are not our own.

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There is no bleeding edge.

Posted by Brad J. Ward | Posted in Thoughts | Posted on 14-03-2008-05-2008


I just read a great quote:

Today I am four years into a profession as a web marketer and designer [...] I have since realized that being “on-topic” was little better than succumbing to the internet echo-chamber called “higher ed marketing blogs.” There were some good times, certainly. Some good people and some insightful exchanges. Mostly, though, exploring my profession by looking at others in the industry meant receiving someone else’s cold innovation leftovers or, worse, being spoon-fed fads by vendors—these were often sugary and filling but provided little lasting nutrition. [...]There is no “on the bleeding edge.” Electronic marketing bliss will not come from a $19.99, syndicated, podcasted, webinar. Either you work hard and, for a meteoric moment, become the bleeding edge, or you’ve been left behind.
Morgan at

I’ve been chewing on some of this myself for the past few weeks. How much is too much to share? At what point do ideas become saturation in the profession? If you are trying something ‘bleeding edge’ at a school, hasn’t the moment already passed? Sure, it is better to keep up than fall totally behind, but this quote is really making me look at my work flow/ideas/blog posts and decide what the end goal is here.

Where will I be at for my fourth year of this profession? Eating up cold leftovers from hip millennials that have graduated (the ones that I RECRUITED?!) and are now ‘the new face of recruiting’? Cooking up my own meatball sundaes? Being spoon-fed the latest from vendors who are telling me that they have the newest and latest sure-fire techniques to fill my class? I hope not.

Consider this my internet signature on the declaration of ‘Don’t take mediocrity for an answer’. It’s never been my goal, and I hope it never is. I want to innovate and try new things. I want to make our visitors say ‘wow’. I want to make my University stand out miles above the rest. Is it a lofty goal? I don’t think so. It’ll take a little more work, more research, and a lot of red-tape cutting. It might mean less blogging or less sharing of info/projects. I’m already 1/2 way to the ’4 year mark’, and when I look back at that point I want to say that I am further in my career, I am more knowledgeable about my target market and efforts, and that I was innovative through all of it. Today I am going to kick it up a notch.

Where do you want to be in 2 years? 5? 10?

How-To Tuesday: The Power of Social Media

Posted by Brad J. Ward | Posted in Facebook, How-To Tuesday, Social Media, Technology, YouTube | Posted on 11-03-2008-05-2008


Today we’re going to touch on ‘The Power of Social Media’, and give you a brief example of how quickly something can grow. The case used in this video is a Facebook group titled ‘PLEASE PARTICIPATE IN STUDENT PROJECT’. The student writes:

I’m doing a communications paper on the marketing world and the new direction it has taken in today’s society and one of the main points that I’m trying to make is how one individual with an average facebook account can reach 100,000+ people in less than a week just by making a group and inviting people.

Think he succeeds? Check it out.

I recorded this in the middle of last week so that we could have an idea of growth for the days past the video. I mentioned in the video that by the end of the 5th day he would probably be over 200,000 members to the group. Well, he did, with 2 hours to spare. Phew, that was close. :) As of 1:30pm it was at 292,000, so by the time you read this (I’m post-stamping it to the PM to avoid Mr. Pott’s first ever post… don’t worry, it caught us all by surprise too ;) ) the group should be over 300,000. To check, click here.

Facebook? Not in Our House!

Posted by Chris Potts | Posted in Concepts, Facebook, Social Media | Posted on 11-03-2008-05-2008


Written by Chris Potts, Senior Assistant Director Of Admission

By now most people know (or should know!) of the impending nationwide crisis for the higher education profession: a sharp decline in the number of students graduating from high school and attending college. Because of this it will become much more difficult for colleges to recruit students, or at least students who they are used to recruiting. New strategies must be developed, new methods put in place, and as a profession we must begin to think more like the students we want to recruit – we must enter their world on their timeline and in their preferred manner. As if it isn’t already, it will become even more of a “buyer’s market” for college bound students, who will have numerous colleges almost begging for them to attend their “prestigious” institution. Both students and parents alike will eventually catch on to this, and as a result will be able to command much greater attention and respect from colleges and universities (respect as in greater scholarship packages and newer, nicer, and bigger facilities, among other things).
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Flickr Pro accounts free for nonprofits

Posted by Brad J. Ward | Posted in Flickr, Photos | Posted on 06-03-2008-05-2008


TechSoup is giving away free 1-year Flickr Pro accounts to nonprofits.  There is a minimal $3 administrative fee, but still much smaller than the usual $25/year fee.      I know most schools are considered nonprofit, so hopefully someone can benefit from this.

You can buy two 1-year memberships for $6 or five for $15.

Here’s the link: TechSoup 

Twitter in plain english

Posted by Brad J. Ward | Posted in Twitter, Web, YouTube | Posted on 06-03-2008-05-2008


I missed this week’s How-To Tuesday, so consider this your viewing for the week. It came out yesterday by CommonCraft, they have a ton of other great video explanations too. This one is really good, I love the examples they use.

When you decide you’re ready to finally join Twitter, add me!

The Recruitment Long Tail

Posted by Brad J. Ward | Posted in Concepts, Higher Education, Recruitment, Research, Technology, Web | Posted on 05-03-2008-05-2008


I’ve been sifting through about 4 months of Google Analytics, and I see some correlations to ‘The Long Tail’. (Note: if you haven’t read The Long Tail by Chris Anderson, go buy it now.)

When I read the book over winter break, it made total sense, and the book showed great examples. Then I got back to work and I’ve been struggling with how to look at the long tail and apply it to my work. At first I felt like I was just trying to make it fit, so I continued to ignore it. But every time I look at data, it pops back up. It’s not a thought. It’s not a pretty graph. It’s not fluff. It’s real, and it’s happening.

Here’s the main thing I see:
the conversation is in the long tail.

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