Posted by Brad J. Ward | Posted in Free, Higher Education, Marketing, Recruitment, Social Media, Thoughts | Posted on 06-05-2008
Just had a Google Alert come across that Hobsons has acquired CollegeConfidential.com, which has thought to have been a fairly reliable and unbiased source for high school students and parents everywhere. How will the community change as a result of this acquistion?
I’d expect to see collegeconfidential.com turn into a paid forum registration for ‘premium content’ soon. Either that or Hobsons just wants to do a little datamining and pimp their products. They will figure out some sort of revenue stream though, and I’d guess that it’ll put the user experience at risk.
I am trying to get out of their ‘Chat’ solution right now, and looking at a few options that I have heard many good things about. Chat University is an absolute joke. Look at this. Or any ChatU site really. Appealing? Not a bit.
I’ll be keeping an eye on this thread to see how the community reacts.
Free is here to stay? I guess I’ll hold on to that thought. Economics and a little $$ can do some crazy things.