Posted by Brad J. Ward | Posted in Analytics, Email, Facebook, Free, Higher Education, Marketing, Recruitment, Research, Social Media, Technology, Thoughts, Twitter, Web | Posted on 06-24-2008
With all of the tools readily available at your fingertips, how could you afford to not use them?
Yesterday I had a meeting with BUMegan about some communication for incoming freshman. Previously, the ‘welcome week newsletter’ has been a word document around 5 pages long. Gross. So we started brainstorming about what to do this year. Email? eNewsletter? Welcome Week Blog? Post the info to the Facebook Class of 2012 group and the BUForums?
So I went to my network of higher ed professionals on Twitter for advice.
(Start at the bottom!)
So now I have some thoughts from peers about where to go, and call it a day. But I get home that night, and it’s still eating me up… What is the best way to make sure these ~950 kids get the info and actually read it? Facebook is nice, but only 400 kids are there. BUForums would be good, but only 350 kids there, and they aren’t all incoming students. I can start a blog easily, but will they read it? Do they even know what RSS is? Or will I have to rely on them to come back to the blog? If I am emailing them that there is a new post, would it be better to just email them the info and skip that step??
So last night I get in touch with Josh, the Admin of the Butler Class of 2012 group. I’ve talked to him before and he said he would help out with whatever we need. Perfect.
I put together a quick form in Google Docs, linked to a spreadsheet that will collect the data. I ask one simple question:
And last night I screencast within about 15 minutes of when the Facebook message went out.
As of now (8:30am EST), there are 160 responses. 144 of those came within 4 hours of the Facebook message being sent. I can only expect this number to grow as today and tonight goes on.
And for the data? Pretty much tells us what we need to do. And you thought email was dead? 149 of 160 students (93%) chose email as their preferred method of communication for this information.
Class of 2012 Facebook Group: 112
Other (regular mail): 4
Welcome Week Blog: 3
RSS Feed: 1
Other (Facebook Messages): 1
Looks like I need to get to work on some emails. Just goes to show, as much as we think we know the students (I was looking towards Blog myself…), it never hurts to just ask.