After 2 days at the conference I have been reminded of a ton of great books and been introduced to a few new ones. Here is a list of books that I would recommend based on reading them or hearing rave reviews.
(I’ve also created a Linkbunch here in case you just want to open them all at once.)
- The Big Moo - Seth Godin
- The Long Tail - Chris Anderson
- Small is the New Big - Seth Godin
- Meatball Sundae - Seth Godin
- Groundswell - Josh Bernoff and Charlene Li
- Join the Conversation - Joseph Jaffe
- Here Comes Everybody - Clay Shirky
- The Overachievers - Alexandria Robbins
- The Open Brand - Kelly Mooney
- X Saves The World - Jeff Gordinier
- The Price of Admission - Daniel Golden
- Cluetrain Manifesto - Christopher Locke
- The Tipping Point - Malcolm Gladwell
- Made to Stick - Chip and Dan Heath
- Fat Envelope Frenzy - Joie Jager-Hyman
Added from Reader Comments:
- Personality Not Included - Rohit Bhargava
- Now is Gone (A Primer on New Media) - Geoff Livingston / Brian Solis
- The New Rules of Marketing and PR - David Meerman Scott
- How to Become a Marketing Superstar - Jeffrey J. Fox
- Beyond Disruption - Jean-Marie Dru
- How to Drive Your Competition Crazy - Guy Kawasaki
- Fast Company Magazine
- Authenticity: What Consumers Really Want - James Gilmore
- The Experience Economy - B. Joseph Pine
If anyone has a book to add or hears of others as the conference progresses, please leave a comment!
7 Comments until now
Great Stuff,
I would add “Personality Not Included”
http://www.amazon.com/Personality-Not-Included-Companies-Authenticity/dp/0071545212/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216769445&sr=8-1
Great list! Thank you for putting it together.
Here are two that I would add for the pr folk out there:
Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston
The New Rules of Marketing & PR by David Meerman Scott
I would add How To Be A Marketing Superstar, I believe by Jeffrey Fox
I’d add
- Beyond Disruption
- How to Drive your Competition Crazy
- Fast Company (why does it have to be a book?)
- Authenticity
- The Experience Economy
A bibliography from my keynote speech is available at http://www.markgr.com/presentations/eduweb2008/keynote/
[...] able to catch the coverage has really made me excited to do things. I know I’ve checked out Brad Ward’s reading list and I am going to pick up some of those books (hopefully I’ll read them all in a timely [...]
I wasn’t at the conference, but…
Millennials Go to College (Strauss & Howe)
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