SquaredPegBrad J Ward’s Thoughts on Higher Education Recruitment

After 2 days at the conference I have been reminded of a ton of great books and been introduced to a few new ones.  Here is a list of books that I would recommend based on reading them or hearing rave reviews.

(I’ve also created a Linkbunch here in case you just want to open them all at once.)

• The Big Moo – Seth Godin
• The Long Tail - Chris Anderson
• Small is the New Big - Seth Godin
• Meatball Sundae – Seth Godin
• Groundswell – Josh Bernoff and Charlene Li
• Join the Conversation – Joseph Jaffe
• Here Comes Everybody – Clay Shirky
• The Overachievers – Alexandria Robbins
• The Open Brand – Kelly Mooney
• X Saves The World – Jeff Gordinier
• The Price of Admission – Daniel Golden
• Cluetrain Manifesto – Christopher Locke
• The Tipping Point - Malcolm Gladwell
• Made to Stick – Chip and Dan Heath
• Fat Envelope Frenzy – Joie Jager-Hyman

Added from Reader Comments:

• Personality Not Included – Rohit Bhargava
• Now is Gone (A Primer on New Media) – Geoff Livingston / Brian Solis
• The New Rules of Marketing and PR – David Meerman Scott
• How to Become a Marketing Superstar – Jeffrey J. Fox
• Beyond Disruption – Jean-Marie Dru
• How to Drive Your Competition Crazy – Guy Kawasaki
• Fast Company Magazine
• Authenticity: What Consumers Really Want – James Gilmore
• The Experience Economy – B. Joseph Pine

If anyone has a book to add or hears of others as the conference progresses, please leave a comment!