Posted by Brad J. Ward | Posted in Conferences, Higher Education, Marketing, Recruitment, Social Media, Technology, Thoughts | Posted on 09-30-2008
I am back from NACAC08 in Seattle and have had a lot of time to reflect on the previous week.
First, it’s amazing to see the difference between a conference of ‘techies’ and a conference of ‘suits’. Absolutely night and day. No user-generated content. The twitter backchannel was… well, it wasn’t. Blog… what’s that again? There was one presentation on social media. Did I mention there were nearly 6,000 people in attendance?
If you went to NACAC and have no clue what I’m talking about, keep an eye on HighEdWeb this coming week and watch the quality of content and connections made. That is the future of web and conversation. And that is the future of how you are going to need to have conversations with prospective students.
We had something great going at eduWeb08, and the HighEdWeb planning team has been smart enough to catch on and begin providing those avenues for discussion before, during, and after the conference.
I got so much more out of eduWeb due to social media because I could essentially ‘listen in’ to 2 other presentations while sitting in a 3rd, and still digest it all. I could read many blog posts reviewing the events of the day and catch up on what I missed.
I just feel empty about the content on NACAC because the only way to consume it was to be in the session. My knowledge and learning was limited to what I could personally attend and sit in on. Nothing more. I felt so out of touch with everything that was happening around me.
Oh well. At least the scenery was great.
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