Posted by Brad J. Ward | Posted in Free, Higher Education, Marketing, Recruitment, Social Media, Technology, Twitter, Usability, Web | Posted on 10-21-2008
Are you listening to everything out there that’s being said about your school yet?
If you don’t have your ear on the train tracks, you’re never going to see it coming. And it’s going to hit you. Hard.
Some students would rather voice their opinions and concerns on the web than take the time to send you an email or *gasp* pick up the phone and call you.
Case in point: Our online application was intermittently down for nearly 24 hours. Did anyone call us? No. Did anyone email us? Nope.
Did Danielle voice her frustration on Twitter? Yes.
It just took a quick message for me to figure out the problem and realize that our online application was doing this:
Thanks, Danielle. Without your message, who knows how long it would have been or how many frustrated students would have turned around and not worried about trying to apply to Butler.