Posted by Brad J. Ward | Posted in Higher Education, Recruitment, Research, Thoughts | Posted on 11-13-2008
Unigo.com announced yesterday that they have added 1,600 new schools to their site, which means there is a good chance that your site is now on there. When they originally launched with 250 schools, Butler was not listed. The same went for many of my colleagues and friends that I talked to at NACAC or on Twitter.
When I interviewed Jordan Goldman, CEO of Unigo last month, he mentioned that the long-term goal is to have every school on Unigo, ready for students to post about their stories and experiences of each school.
So what do you do now that your school is listed on Unigo?
Post content from your admission office in nice, fluffy language.
Panic and demand that Unigo removes your school from their site.
Do fake ratings to make it seem like you are less of a party school.
Put up pictures of students sitting on the lawn with a professor.
Upload your professionally edited promotional videos.
Yep. Sit back and listen. See what students say about your school. Everyone complains about something? Don’t hide it, fix it. Remember…. you don’t own the conversation anymore.