Posted by Brad J. Ward | Posted in Concepts, Higher Education, Marketing, Recruitment, Research, Thoughts | Posted on 11-17-2008
I was in a comm team meeting last week, and we were reviewing a script of some finely-polished video that is being shot/edited/produced to be played at the beginning of campus visits.
My boss brought up a good point while we were discussing how off the mark and irrelevant the video is.
“Does it answer the four questions?”
- Can I get in?
- Will I fit in?
- Can I pay the bill?
- Do you have my major?
Nothing about app requirements. Not much about current students, just some (hand-picked) student interviews. Totally skipped around the financial aid/what’s it cost to attend Butler section. And nothing about majors.
Are you answering those four questions with your recruitment efforts?