Comments on: Answer the Four Questions. http://squaredpeg.com/index.php/2008/11/17/answer-the-four-questions/ Brad J Ward's Thoughts on Higher Education Recruitment Thu, 15 Sep 2011 07:23:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Andrew Meyers http://squaredpeg.com/index.php/2008/11/17/answer-the-four-questions/comment-page-1/#comment-1241 Andrew Meyers Tue, 18 Nov 2008 19:55:57 +0000 http://squaredpeg.com/?p=290#comment-1241 We were just having a discussion about video yesterday, and I kept feeling the need to say that just because we think a video idea sounds cool doesn't mean a student cares as much. There's so much that we'd like students to know about our institutions, but they don't have the attention span for that. Focus is key. We were just having a discussion about video yesterday, and I kept feeling the need to say that just because we think a video idea sounds cool doesn’t mean a student cares as much.

There’s so much that we’d like students to know about our institutions, but they don’t have the attention span for that. Focus is key.

]]> By: Seth Odell http://squaredpeg.com/index.php/2008/11/17/answer-the-four-questions/comment-page-1/#comment-1236 Seth Odell Mon, 17 Nov 2008 19:57:05 +0000 http://squaredpeg.com/?p=290#comment-1236 Really great points. To often when people put videos together they forget that it's not about creating a message they (the creator) want to hear, but about delivering the message your audience wants to hear, and addressing their needs, even needs they may not know they have. It goes back to people talking to their audience but not taking the time to listen. When it comes to the role of video in higher educations I think this is a huge hurdle many have yet to navigate. Really great points. To often when people put videos together they forget that it’s not about creating a message they (the creator) want to hear, but about delivering the message your audience wants to hear, and addressing their needs, even needs they may not know they have. It goes back to people talking to their audience but not taking the time to listen.

When it comes to the role of video in higher educations I think this is a huge hurdle many have yet to navigate.

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