Comments on: The Good Project Graveyard [Part 2]

By: The problem with email benchmarks | .eduGuru

The problem with email benchmarks | .eduGuru — Wed, 10 Dec 2008 12:40:14 +0000

[...] I see people calling a click-to-open rate a click through rate (I’m pointing at you Brad J. Ward!) It’s an unintentional mistake, but when it happens it amounts to comparing apples to [...]

By: Laura Garcia

Laura Garcia — Sun, 07 Dec 2008 05:30:56 +0000

Great idea and execution! I have often practiced the philosophy of ‘it is easier to apologize than ask permission’. And what’s better is, if you do it right, you have nothing to apologize for and end up with kudos instead.

By: DW

DW — Mon, 01 Dec 2008 21:51:32 +0000

Very, very cool. I sent the link to a few people at our school, because we always seem to get the question “Why does it take so long to hear back from my application?”

By: kathleen

kathleen — Thu, 27 Nov 2008 04:25:04 +0000

Brad – another great case for “just do it.”

Ok, now we’ve got the camera … next step – do SOMETHING! Well, something worthwhile, that is. Thanks for always sharing you ideas

By: Shelley

Shelley — Thu, 27 Nov 2008 03:35:03 +0000

Dear Brad,

Thanks for sharing the video as well as the “behind the scenes” info (although since the video is already of the “behind the scenes” genre, maybe your explanation is “behind behind?”)

Please tell Megan that she’s a natural!

I’ve added the video to the College Lists wiki “From the File Room” page (http://collegelists.pbwiki.com/Photos+from+the+File+Rooms), as I think it’s not just current Butler applicants who would be interested.

By: Karlyn Morissette

Karlyn Morissette — Wed, 26 Nov 2008 01:02:54 +0000

gotcha….so you prefer click-to-open rate rather than click through rate. i wholeheartedly agree

again, seriously impressive stats….how does this compare to other campaigns you do?

By: Bradjward

Bradjward — Wed, 26 Nov 2008 00:56:45 +0000

Sorry if I wasn’t clear above. I prefer taking clickthroughs/opens rather than clickthroughs/successful deliveries.

We’ve talked about this before, I’m just horrible with my email lingo

http://squaredpeg.com/index.php/2008/08/11/split-test-your-emails-a-or-b/#comment-743

By: Karlyn Morissette

Karlyn Morissette — Wed, 26 Nov 2008 00:29:53 +0000

Very impressive stats….but I’m curious as to why you like open rate better than click through rate or click-to-open rate?

By: alison

alison — Tue, 25 Nov 2008 18:21:06 +0000

I really like the idea for the video. That’s a great way to keep students connected and interested during that (kinda stressful for them) time when they aren’t sure where things are at with the school.

Also, I agree, it’s easiest to do things on your own. Then tell your boss after the fact for the final approval. They’re more likely to give approval when they see the finished product than when you are trying to describe what your plan is, which can often stress them out . . . leading to the graveyard effect! When they see that everything is safely complete and looks good, they feel happy. When they hear the idea and maybe don’t understand exactly how it will go from idea to completion, they feel nervous and start creating committees, etc.

By: Erik

Erik — Tue, 25 Nov 2008 17:23:40 +0000

This is a great idea, and it proves you can create some good, useful content quickly…assuming the powers that be sign off on the unpolished look.

It passes the authenticity test until the ‘dark scene’, which feels more like ‘marketing to’ rather that ‘talking with’, so I can understand why viewers would drop out then. I think they can smell that kind of thing a mile a way.

I’ve got to get one of those cameras. Nice work!