‘Part 3′ of this story was not planned. But it happened, and I wanted to share the ending with you.

I got back into the office this morning and received a forwarded email from a prospective student in response to the ‘You’ve Applied, what’s next?!’ email that I talked about in the last post.

A student responded to the email after seeing the video, and it brought the whole project together for me.  Delivering timely content at the moment a student needs it most wins every time.  AND it helped the rest of my staff see the power of a video that took a small portion of my day to put together and send out.

Here’s a screenshot of the email.

Needless to say, I’ll be doing this again.