‘Part 3′ of this story was not planned. But it happened, and I wanted to share the ending with you.
I got back into the office this morning and received a forwarded email from a prospective student in response to the ‘You’ve Applied, what’s next?!’ email that I talked about in the last post.
A student responded to the email after seeing the video, and it brought the whole project together for me. Delivering timely content at the moment a student needs it most wins every time. AND it helped the rest of my staff see the power of a video that took a small portion of my day to put together and send out.
Here’s a screenshot of the email.
Needless to say, I’ll be doing this again.