Comments on: Social Media Strategy in Higher Ed

By: hafriyat

hafriyat — Mon, 04 Jul 2011 13:03:12 +0000

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By: pomza

pomza — Mon, 04 Jul 2011 11:45:40 +0000

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By: kayrak ta??

kayrak ta?? — Mon, 04 Jul 2011 11:25:58 +0000

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Wed, 17 Dec 2008 04:56:41 +0000

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By: Ron Bronson

Ron Bronson — Tue, 09 Dec 2008 22:07:57 +0000

Still dabbling. Or trying to gain a foothold. Or learning how to decide what works for us, versus what doesn’t. I’ve seen this not just here, but other places I’ve been before here. It’s an ongoing thing. As it ought to be. The levels of proactiveness are varied, but the sentiment is the same.. “we need to do this. Not sure why. We just know we do.”

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By: Bradjward

Bradjward — Fri, 05 Dec 2008 21:34:25 +0000

Thanks for your comments, everyone! The more I advise schools each week and see where they are, the more I have changed my position on the necessity of a plan.

What *I* have been able to do as a ‘lone ranger’ of sorts has been effective, but as we progress, and ESPECIALLY at larger institutions with more stakeholders and departments involved, the more I see where my past comments have needed adjustment.

Bringing multiple entities in across a broader spectrum requires more planning and thought and less of a ‘figure most of this out as we go’ method.

And as I’ve said many times before: every school is different, every need is different. Research on your target market is imperative.

Tim – comment of the week. Great analysis.

By: Tom Williams

Tom Williams — Fri, 05 Dec 2008 21:28:27 +0000

I am constantly advising colleges and universities to put Social Media plans together. When I see an institution enter a Social Media channel and ask about the “logic in the decision” I get the answer “well, it looked like everyone else was doing it” 99% of the time. This is the wrong answer. I am not advocating a 1,000 page plan with tons of detail. I tend to agree with Deb Maue (above). Putting together a high-level FLEXIBLE mini-plan can serve you very well and help you avoid pitfalls like running down the wrong channel and wasting time and money. A mini-plan will help you think through your strategy, which should be constantly evolving, as you progress through Social Media.

By: Deb Maue

Deb Maue — Fri, 05 Dec 2008 20:55:58 +0000

In my experience, the value of the plan is that it starts with the question, “What are we trying to do?” Even if it goes right from objectives to tactics, at least we started with a goal. The danger with social media is that it’s new (not a lot of experience about what really works) and its labor-intensive, so you could spend a whole lot of time doing a whole lot of things that don’t create results. So we’re in the process of doing a “mini plan”, which at leasts gets people to think about goals (beyond “increase enrollment”), which we can then use to prioritize options