Comments on: College Admission Offices lead the way with social media!

By: brink

brink — Fri, 06 May 2011 23:48:57 +0000

Thanks for your write-up. What I want to comment on is that when you are evaluating a good on the net electronics store, look for a site with entire information on important factors such as the security statement, safety measures details, any payment methods, and also other terms and policies. Continually take time to browse the help and also FAQ sections to get a far better idea of the way the shop works, what they are capable of doing for you, and just how you can maximize the features.

By: Beth

Beth — Thu, 02 Apr 2009 18:59:06 +0000

Hi -

Another question: Do you have any data/research regarding regulation/guidelines for admissions office use of social media?

Thanks!

By: Mariana Evica

Mariana Evica — Wed, 18 Feb 2009 23:16:17 +0000

Thank you for this post! This corroborates what I have found in my own research. Hope you don’t mind my linking to you – in October I did a post on Web 2.0 in Higher Education, and this warrants an update! I agree more data is needed on depth of penetration, but it does make some trends very clear!

By: 10 Awesome Blog Posts You Should Check Out | Kyle Lacy, Social Media - Indianapolis

Fri, 23 Jan 2009 22:56:13 +0000

[...] College Admission Offices Lead the Way with Social Media by Brad J [...]

By: CyHyoung Park

CyHyoung Park — Fri, 23 Jan 2009 17:00:33 +0000

Thanks, Brad. It would have been cool it they had a bit more detail on the usage so we can better understand the depth of penetration of social media, not just the width.

By: Bradjward

Bradjward — Thu, 22 Jan 2009 20:41:34 +0000

CyHyoung – I would lean towards ‘all of the above’. It seems that simply having an account/presence on a site qualifies as ‘using it’ in this survey.

By: CyHyoung Park

CyHyoung Park — Thu, 22 Jan 2009 15:56:23 +0000

Can someone tell me when the study mentions admissions offices are “using” social media, what does it mean exactly? Are they saying admission offices are doing research on students using social media tools, or does it mean schools have some branding presence on Facebook and the like, or are they saying admissions offices are actively communicating and “marketing” to prospective students through blogs for the purpose of student recruitment. Or is it all of the above?

By: Andrew Careaga

Andrew Careaga — Wed, 21 Jan 2009 13:20:01 +0000

It’s always good to see some objective, third-party validation of what we do. But like Karlyn, I too would like to see a broader study. In our instance, we (the communications staff) have been leading the way with social media, and the admissions office has been lagging. But I suspect that if one were to conduct a massive study of higher ed “institutional” PR/marketing efforts, you’d find that PR/marketing isn’t doing so great. I could be wrong, though. I have no research to back my suspicions.

By: grundyhome.com » Blog Archive » When do social media adoption rates matter?

Tue, 20 Jan 2009 22:04:50 +0000

[...] I’ve seen surveys and research done on organizations that use social media. Brad Ward posted this today, just in time for my post: College Admission Offices lead the way with social media!. [...]

By: Abby

Abby — Tue, 20 Jan 2009 21:25:16 +0000

It looks like our lack of funding is turning around to shine a positive light. *Good Karma* Fortune 500 companies have HUGE budgets and can afford the flashy in your face marketing and advertising. College and University admissions on the other hand, do not. We had to create/look for new avenues to reach our audience that didn’t break the bank.

Looks like we are becoming the better for it! We now have wonderful relationships and new ways to communicate are being created daily. We are moving ahead with the times while the “big guys” are dragging their feet in the mud.