Posted by Brad J. Ward | Posted in Facebook, Higher Education, Marketing, Recruitment, Technology, Thoughts, Web | Posted on 02-16-2009
Before you upload that official institution logo to Facebook for your Page or Group, you might want to consider this.
The larger issue at hand for all users of Facebook is the removal of these lines from the TOS:
You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.
This is no longer true, meaning the license granted will no longer expire and your content is Facebook’s and they can essentially do what they want with it. Forever.
How does this affect colleges and universities? One thought: could Facebook come out with a line of clothing with university logos because someone has uploaded it? I’m no legal beagle, but it seems like they’re looking for more ways to monetize and the possibilities are endless.