Posted by Brad J. Ward | Posted in Facebook, Higher Education, Marketing, Recruitment, Social Media, Thoughts, Web | Posted on 02-18-2009
My good friend @HowardKang is a senior at the University of Illinois at Springfield (my alma mater!) and is currently helping the Volunteerism office get started with social media at his internship.
He recently posted Facebook: Fan Pages vs. Groups for HigherEd Offices and outlines some great pros/cons when it comes to which you should set up.
Howard says that “I believe the Fan Page should be the main hub of facebook strategies” and “fan pages show more promise in terms of overall reach.” I’ll leave the rest of the article for you to read.
We know that Facebook Fan Pages are going to change soon (hat tip to @rachelreuben!) and things such as FBML might disappear, but Howard outlines a lot of great points to consider. Make sure you check out his article and take the time to subscribe via RSS. He’s worth reading and offers a fresh perspective from a current college student view.