Posted by Brad J. Ward | Posted in Higher Education, Integration Week, Marketing, Recruitment, Social Media, Web | Posted on 03-12-2009
This 4th installment of the impromptu ‘Integration Week’ follows 2 examples of integrating social media into your current tactics and a brief discussion on Monday about the topic.
Today I want to share a simple, effective way that you can drive traffic to social media efforts on the web.
Yesterday I received an email from Nancy (@nancypricer on Twitter, as you may know!) about her registration for the upcoming Twitter for Higher Ed webinar. What I love about the email is how she has linked several social media sites of her University in the signature!
(click photo to enlarge)
We all send email. A lot of it, actually. So why not make it work harder for you? This struck me as an extremely easy example of a way to drive traffic and get some eyeballs on your hard work. If you’re an admission counselor, think of how many students/families you email with in a typical recruitment cycle. You’re bound to get some clicks and some new fans/followers.
Tomorrow, to finish up Integration Week, I’m excited to share some research that Joe has been working on for over a week, dealing with social media integration. It’ll be a great end to the week, and you won’t want to miss it.
Want to join @nancypricer and @tarletonstate and learn more about Twitter for Higher Education? Sign up for the upcoming webinar on April 9th or 10th! Only $99 to attend. Learn more and register at http://twitter-higher-ed.eventbrite.com.