So for the person at the college who has an IT department that refuses to make http://school.edu/facebook or http://facebook.school.edu, they can go to http://bit.ly and create a shortlink. Using Nancy as an example, she could take her links to bit.ly and create http://bit.ly/TSUFacebook, http://bit.ly/TSUMySpace, etc.

I agree though, always use the school URL if possible. At the universities I have worked at, that would be a 3 month process that required 4 signatures though. And if we’re already just using the facebook.com/ or myspace.com/ links, are bit.ly links that much further from the brand message?

@Nancy – a thought that pop in my head on that… Set up http://bit.ly short links or http://tarleton.edu/facebook, http://tarleton.edu/twitter, etc. links for each of the top-level efforts. This will allow you to track the # of clicks and will provide smaller links for everyone to include in their email if it’s made standard. The fewer the characters, the less push-back you would get, I bet.