Posted by Brad J. Ward | Posted in Higher Education, Marketing, Recruitment, Technology, Thoughts, Web | Posted on 04-24-2009
Darryl from Plaid has recently posted his thoughts on the college visit process after a whirlwind trip in the northeast. The post, titled how many $150K products do you buy from 20 year olds?, talks about many points of the college visit and selection process. Here are some gems from the blog post:
+ What about having an admissions/marketing person on tour with a student guide? Co-presenting, for the win? Sales teams present to clients selling $150K products every day. Why not higher ed?
+ Everyone has a meal plan, quad style dorms, blue light security systems and lecture halls. Hand out a fact sheet to cover the obvious stuff that everyone asks (but must be covered.)
+ How could your tour be interactive? Is there a way to get the student/parent to participate?
+ Anywhere else in the consumersphere, you’re treated like a rockstar if you’ve got over $100K to spend. How could you treat potential students (and parents) like rock stars?
+ Every higher ed admissions/marketing person should book a trip to Vegas today and take the Zappos tour. Seriously. This is a tour of AN OFFICE, and it’s exciting, engaging, and you’ll want to work there. What could your university be doing to make your tour more Zappos-like?
Go read the blog post today, and keep an eye out for future posts by Darryl on higher ed marketing!