A View from the ‘Customer’

Posted by Brad J. Ward | Posted in Higher Education, Marketing, Recruitment, Technology, Thoughts, Web | Posted on 04-24-2009


Darryl from Plaid has recently posted his thoughts on the college visit process after a whirlwind trip in the northeast.  The post, titled how many $150K products do you buy from 20 year olds?, talks about many points of the college visit and selection process.  Here are some gems from the blog post:


+ What about having an admissions/marketing person on tour with a student guide? Co-presenting, for the win? Sales teams present to clients selling $150K products every day. Why not higher ed?

+ Everyone has a meal plan, quad style dorms, blue light security systems and lecture halls. Hand out a fact sheet to cover the obvious stuff that everyone asks (but must be covered.)

+ How could your tour be interactive? Is there a way to get the student/parent to participate?

+ Anywhere else in the consumersphere, you’re treated like a rockstar if you’ve got over $100K to spend. How could you treat potential students (and parents) like rock stars?

+ Every higher ed admissions/marketing person should book a trip to Vegas today and take the Zappos tour. Seriously. This is a tour of AN OFFICE, and it’s exciting, engaging, and you’ll want to work there. What could your university be doing to make your tour more Zappos-like?


Go read the blog post today, and keep an eye out for future posts by Darryl on higher ed marketing!

Comments posted (1)

This makes perfect sense, and I’m sure most of us had never thought of it this way. Thanks for sharing!

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