Here’s a recent report that’s sure to ruffle a few feathers in the higher ed arena.
The 2009 Digital Readiness Report, a study conducted by Eric Schwartzman with the support of online newsroom provider iPressroom, Korn/Ferry International, the Public Relations Society of America (PRSA) and Trendstream, also identifies which new media and social media communications skills are most important to today’s hiring decision makers.
(Don’t want to give your contact info? Here’s the direct link.)
The Digital Skills Rank, in order, for Academic Institutions is:
1. Social Networking
2. Media Relations
5. Content Management
6. Email Marketing
7. Social Bookmarking
How would you rank these 8 items within your office? Keep in mind this is from a PR perspective, but I certainly didn’t expect email marketing to fall slightly above Del.icio.us.