ACU Live! Building Community around the Globe

Posted by Brad J. Ward | Posted in Alumni, Community, Concepts, Embedding, Facebook, Higher Education, Marketing, Social Media, Strategy, Technology, Twitter, Video, Web | Posted on 08-26-2009

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As many open their campus doors this week to new students, Abilene Christian University decided to open its doors to the entire globe.  And when the Opening Chapel kicked off at 11am on Monday, there were hundreds of alumni, parents and campus friends watching and praising along with the students.

BlueFuego and ACU paired up to create a virtual Opening Chapel, complete with uStream, Facebook and Twitter embeds at http://www.acu.edu/live.  In total, over 1500 people visited the stream within the hour, and a consistent 300-375 people watching at any moment. In total, there were 367 viewer hours on uStream for the hour of broadcasting! Alumni from around the US and as far as the Netherlands, Switzerland, Brazil, Germany, and even a village of 400 people in Ukraine tuned in to participate in the opening festivities.  For many, it was the first time seeing a Chapel since graduating from ACU.  From others, it was a way to participate when they couldn’t make the annual drive this year.  But for all, it was an experience that built affinity and pride in their alma mater, ACU.

And ACU is back at it again tomorrow night, for the season opening Football game.   Pictures on the scoreboard from the 1,000+ students with iPhones in their hands (take THAT, SEC!!), live viewing parties from around the US being pulled into the scoreboard via Skype, and much, much more.  All a part of the continued initiative to increase affinity and school spirit and utilize the available technology.  I can’t wait to get down to Texas tonight to prepare for tomorrow’s event, it’s going to be a blast.

Take a look below at the ACU Live page, complete with uStream Watershed, Facebook Fan Page and Live Stream embeds, as well as Twitter hashtag updates. Below that, read some of the updates from everyone watching the event. I’ll be honest, I got goosebumps seeing the community interact with each other and participate in this event.

You want to see a school who’s doing some of the most cutting-edge stuff in higher education?  Keep an eye on ACU.

Comments posted (5)

It’s obvious from the comments that what you did is not only impressive and fun, but SO very valuable to a community. Cheers for your success, Brad! Can’t wait to hear about how well the football game goes!

Good stuff, Brad… making us think over here!

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