Comments on: Skydiving into the Social Web

By: mp3 dinle

mp3 dinle — Tue, 04 May 2010 12:47:31 +0000

Thanks, Brad heyy perfect video

By: Mike McCready

Mike McCready — Thu, 07 Jan 2010 21:36:58 +0000

That’s a great analogy Brad. The time off deciding is really past, it is time to jump in. In the spirit of your analogy, jumping into the social web does not come with out risks, but if the risks are calculated and you are prepared, you will be fine.

If people never did anything because it was risky, most of the inventions or explorations of our time would not have happened.

Great post and good to read a post from you again.

By: Andrew Careaga

Andrew Careaga — Thu, 07 Jan 2010 15:09:45 +0000

Yes, the jump into social media can be very exhilarating. But as you point out, most of us survive, even if we miss our marks from time to time. Great thoughts and great post!

By: dennis miller

dennis miller — Thu, 07 Jan 2010 04:01:10 +0000

Hey Brad,
Nice piece, great video!

By: Lisa Perlbinder

Lisa Perlbinder — Wed, 06 Jan 2010 21:26:54 +0000

Thanks, Brad, for your thoughtful analysis. As I type, I am plunging – waiting for the parachute to open. In everything I have read regarding social media lessons learned, the first decade of this century has been about “consumer adoption” of social media. This new decade is about marketing adoption so now that we have “crowd sourced”, how do marketers capitalize on their following? At UMass we continue to expand our reach and engagement to various audiences which are important to our university via social media. Hopefully, the chute will deploy and we will have a smooth ride landing on our feet (or at least not crashing to the earth). Enough analogies, if there are any strategies we are overlooking, please let us know. Best to all for a happy new year. @UMassAmherst