Posted by Brad J. Ward | Posted in Higher Education, Recruitment, Technology | Posted on 01-15-2010
I’ve been doing some research on Augmented Reality for higher ed, and ran across a great campaign utilizing it. First, you might be thinking “What the heck is Augmented Reality?” (If you already know, skip below for a great example of AR in Higher Ed).
Wikipedia’s definition states that AR is:
Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery – creating a mixed reality.
In a nutshell: when I open the UrbanSpoon app on my iPhone and point the camera around (live direct view of a physical real-world environment), it’s going to show me what restaurants are around me (merged elements based on GPS data and compass location) to give me a mixed reality that looks like the below image. From there, I can click on it, get user-generated ratings of the restaurant, see a menu, check their open hours, and more. Another way AR works is by reading a “marker” on paper and doing something with it via webcam, as you’ll see in the video below. (Doritos did this awhile back too.)
Augmented Reality in Higher Ed
One university that’s pushing AR is Queensland University of Technology in Brisbane, Australia. Their partnership with an agency called BCM has created one of the better Augmented Reality applications I’ve seen for student recruitment. Check out the below video to see what they’re doing with AR and leave your thoughts in a comment below! (If the below video isn’t visible, click here).