Posted by Brad J. Ward | Posted in Concepts, Marketing, Strategy, Technology, Thoughts | Posted on 01-28-2010
Let me start by saying this is NOT going to be a blog post telling you to run to Foursquare and Gowalla because it’s the hottest thing since Twitter and you’re definitely going to want to invest all of your time and resources there. Because that’s not the case (yet?).
Gowalla, my preferred location based social network, has intrigued colleges and universities for months with its ‘Trips’ section of the site. Trips provide a list of suggested spots for you to go to, and was previously a list up to the discretion of the Gowalla team. It might be 5 famous restaurants in an area, or 10 great photography lookouts on the shore, or a bar crawl in Austin. But until now, it’s been a headache trying to submit yours to the site.
According to the post, “You’ll be able to name your trip, give it a description, add up to 20 spots of your choosing, then publish it to Gowalla. Your published trips will be viewable in the Gowalla app by your friends. [...] Also, for now, you may only complete featured trips and trips created by your friends.”
I’m excited for this, particularly for one BlueFuego client that happens to have a very saturated population of iPhone users on its campus. I see value for First Week/Orientation, for visitors, and much more. But again, it works for some schools and will be extremely pointless for others. And if you create a trip for your university at this time, the only people who can see it are your friends. This might create a future headache of multiple tours of campus once everything is merged publicly.
Take a good look at your audience before investing too much time in these platforms. But if you want to have some fun and try the newest toy, check out Gowalla or Foursquare today!