Posted by Brad J. Ward | Posted in Facebook, Strategy, Technology, Thoughts | Posted on 10-26-2010
There’s nothing like waking up on a Tuesday and having an email you sent yesterday about the Admin Panel of a Facebook Page be completely wrong now.
That’s right, Facebook has redesigned again.
If you’re the admin of a Facebook Page, just click edit page underneath your profile image to see the changes. I just want to quickly highlight a few changes, as well as share some tips that we pass along to clients.
The first changes you’ll notice are that Basic Information and Profile Picture can now be managed from the back end. The best change I see in this is that on the Profile Picture area you can edit your thumbnail. Schools miss the mark on this all the time. Your miniature avatar in the news feed is how people see/perceive you. They see you there more than on the actual page, where your full logo is. (You could previously (and still can) change this by hovering over the profile image on your page, clicking the pencil, then clicking edit thumbnail. Lots of people missed that area, so Facebook has brought it out front.)
Click Settings… Then Options…
It used to be a complicated multiple click manuever to get to the Page settings. Now, these permissions are all hosted on the back panel as well. You can hide your page (which used to be in a dropdown titled ‘unpublished’, but is now a checkbox), country restrictions (very useful from an international standpoint), and decide what the wall tab shows (please choose All Posts and avoid ‘Just Others Syndrome’, a common higher ed mistake I’ll cover another day.)
I used to answer this question at least twice a month, and actually just have a template email queued up for it. You might have heard it before too.
I can make you an admin of the page, but we need to be friends on Facebook first.
There used to be a small area at the bottom where you could add an email (we called this the “Don’t want to be your boss’ friend on Facebook” option), but it was overlooked by many.
Now, adding by name (friends) or email is the standard option, and much more streamlined. Simply type in the friend’s name OR the email and you’ll get the same results.
Change your Page Name!
I honestly can’t tell you how many times we’ve had a client create a Facebook Page, have an internal discussion about the name of the Page, delete and re-create, then again, then again… then finally come up with the name they like best.
If you have fewer than 100 likes on Facebook, the admin panel will let you change the name of the Page! Just open your panel and click to edit under Basic Information.
One thing is missing, and it’s the one thing I emailed a client to do yesterday. I hope they got to it in time. :-/
I currently don’t see a way to stop new events from going directly to your news feed, unfortunately. This was useful for schools who were creating multiple events at once, or just created a lot of events in general. Events is no longer listed in the Applications section, so I don’t see where this change can be made. This was the old way:
This new design is similar to the new admin panel of the redesigned Groups. Do you see anything different or out of the ordinary? Leave a comment below!