Welcome to SquaredPeg! Thanks for joining the conversation on how to embrace technology for higher education recruitment. Here’s a little bit about me.

My name is Brad J Ward and I have been working in the Higher Education setting for 5 years, starting as a student assistant in the Marketing Department at the University of Illinois at Springfield. As a student in 2003, I created a personal website with photos, forums, and videos for both current and prospective students, which was later used as a primary recruitment tool by the University. The site averaged nearly 29,000 page views per month over its 2 year span. After graduation, I served as the Marketing and Recruitment Specialist at UIS for 1 ½ years. I then spent nearly 2 years at Butler University, serving as the Electronic Communication Coordinator in the Office of Admission. My work was heavily focused in social media / social networking, web content, email marketing, and data research. I created and oversaw the Butler Bloggers and the BUForums community while at Butler, and most of my work is archived here on the pages of SquaredPeg.

I am the co-creator of http://www.bloghighed.org, a site that aggregates many popular higher education blogs.

I am now the Chief Explosion Officer (CEO) at BlueFuego, a startup venture dedicated to helping Colleges and Universities utilize the web tools and social media I talk about on this blog. It’s an exciting opportunity and I look forward to the opportunity to work with many of you.

I am now booking for conference presentations in Winter 2009/2010. To see previous and upcoming presentations, visit this page. If you’d like me to speak at your conference or webinar, please use the contact info below and include the name, date and location of the conference.

You can contact me at brad(at)bluefuego(dot)com, bradjward(at)gmail(dot)com or on any of the sites listed here with questions or comments!

*Note – Each post is my personal view, and does not necessarily reflect on the views of past and present employers of mine.