Archive for the ‘Analytics’ Category

With all of the tools readily available at your fingertips, how could you afford to not use them?

Yesterday I had a meeting with BUMegan about some communication for incoming freshman. Previously, the ‘welcome week newsletter’ has been a word document around 5 pages long. Gross. So we started brainstorming about what to do this year. Email? eNewsletter? Welcome Week Blog? Post the info to the Facebook Class of 2012 group and the BUForums?

So I went to my network of higher ed professionals on Twitter for advice.

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Once upon a time, in an Admission office (let’s say… 1993), someone decided they wanted to change the early application deadline from December 1st to November 15th. This would allow them to have more time to read the early apps and make a better decision, and it would position them with the app deadlines of their competitors.

So Administration made a few phone calls, had the dates changed on the application and in the catalog for the next print cycle, informed a few people around campus, changed some wording in a few brochures, and all was good.

Enter the Internet.

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It seems that as each month passes we have more and more access to metrics/stats/analytics on social media sites, which is great.  This will help us continue to dig deep and learn more about our viewers, etc.  YouTube recently announced that you can get stats on your videos by clicking Account > Videos, Favorites, & Playlists > then clicking “About this video” to get stats for that video.

Here’s an example from one a Blue2 video; he’s learning how to skateboard in this one:

(click to enlarge)

[WebWare: YouTube Stats Revealed]

A month ago, FJ Gaylor blogged on ‘The Flutie Effect’, and asked if anyone had success stories on the impact that sports can play on Admissions.

A month later, I have some stats for you. As most of you know, our beloved Bulldogs fell to Tennessee 76-71 in overtime. While it was a tough loss to swallow, getting Butler’s name out there was wonderful for the Admission site.

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