Social Web Callouts: Research from BlueFuego!

Posted by Brad J. Ward | Posted in Alumni, Callouts, Facebook, Flickr, Higher Education, Research, Social Media, Strategy, Technology, YouTube | Posted on 03-08-2009-05-2008

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SquaredPeg is back with a new design and ready for another academic year! After a few months off from blogging I’ve had some time to get re-energized about this site and am looking forward to the coming months!

We released our initial BlueFuego research on Social Web Callouts on SquaredPeg 6 months ago and figured that the numbers were going to quickly grow. Now that we’ve compiled and crunched the numbers again, we’re excited to share some of our findings with you. Please feel free to pass this along to your co-workers and colleagues, especially if you are trying to make the case for your institution!

Social Web Callouts in Higher Ed

Of the 1,387 four year schools researched on August 1, 2009:
562 schools (40.5%) had one or more Social Web Callouts (SWC’s) within the criteria.
54 schools (3.9%) had SWC’s on all three criteria (Main, Admission, Alumni).
161 schools (11.6%) had SWC’s on 2 of the 3 criteria.

Of the 1,387 schools, 247 (17.8%) had SWC’s or links on the main .edu homepage. Of these 247 schools:
78.1% linked to Facebook
64.4% linked to Twitter
44.5% linked to YouTube
21.0% linked to Flickr
12.2% linked to MySpace
9.3% linked to LinkedIn
6.1% linked to YouTube (Embed)

Of the 1,387 schools, 235 (16.9%) had SWC’s or links on the main Admissions site. Of these 235 schools:
80.9% linked to Facebook
45.6% linked to Twitter
29.8% linked to YouTube
12.3% linked to Flickr
10.2% linked to MySpace
9.9% linked to YouTube (Embed)
3.4% linked to LinkedIn

Of the 1,387 schools, 282 (20.3%) had SWC’s or links from main Alumni site. Of these 282 schools:
87.23% linked to Facebook
42.20% linked to LinkedIn
40.78% linked to Twitter
18.44% linked to YouTube
12.06% linked to Flickr
11.77% linked to MySpace
5.32% linked to YouTube (Embed)

Who’s Linking? Research on Social Web Callouts.

Posted by Brad J. Ward | Posted in Alumni, Analytics, Callouts, Embedding, Facebook, Flickr, Higher Education, Integration Week, Marketing, Recruitment, Research, Social Media, Technology, Thoughts, Twitter, Web, YouTube | Posted on 13-03-2009-05-2008

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This post wraps up Integration Week at SquaredPeg.  Be sure to check out the posts from Monday, Tuesday, Wednesday, and Thursday!

Today I’m lending the platform over to my partner and co-founder of BlueFuego, Joe Gaylor. Joe has spent the last week working on some very interesting research.  Over the past several months we have noticed that some schools are very up front with their social media efforts, other bury their hard work deep in a 3rd level text link.

While we don’t have specific research on this, we can tell you one thing:  To your target audience, the Facebook ‘F’ is probably just as familiar as other ‘brand name’ logos. So why not put it where they can see it? If you have a great Facebook page with tons of quality content and engagement, brag about it!

BlueFuegoAnalysis of Social Web Callouts on .edu Sites

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