Book Review: Slide:ology

Posted by Brad J. Ward | Posted in Books, Conferences, Speaking, Thoughts | Posted on 19-09-2008-05-2008


I’ve started to prepare my presentation for the Stamats Integrated Marketing Conference and picked up a book last month called Slide:ology.

At a little over $20, you definitely get your $$ worth from this hefty 294 page book.  It’s jam packed with information about creating great presentations.  From how to present data, organize slides, choose color palettes, to slide composition and much more, I don’t see how you could miss out on this book if you are a presenter.  Veteran, first-timer, or somewhere in between, you WILL find something in this book for you. Even if you’re just giving presentations to prospective families or to the office, better slides will engage the viewer more.

Needless to say, I’ll be keeping this book near and dear to me up to the October 20th deadline for my  presentation slides for “The [Recruitment] Long Tail.”  I hope I can achieve half of the awesomeness that this book provides for making presentation slides. The book just makes you want to make great slides.

Buy Slide:ology today!

eduWeb 2008….. now what?!?!

Posted by Brad J. Ward | Posted in Conferences, Higher Education, Marketing, Recruitment, Research, RSS, Social Media, Speaking, Thoughts, Twitter, Webinars | Posted on 25-07-2008-05-2008


It seems like nearly everyone has arrived home from eduWeb 2008 after travel issues plagued the trip back (I’m still waiting on my luggage…). So today you’re getting settled into your desk, fresh with ideas and energized to change the world. You’ve got notes, resources, new connections at universities and colleges across the map, and you’re ready to rock.

So where do you go from here? Most of the time, someone who attends a conference follows a graph like this:

You get really excited at the conference. Your enthusiasm for your job is renewed. You have faith that things can be changed. But as soon as you get back to your office, confidence starts going down. Things start to return to business as normal, and before you know it you’re right back where you were before the conference.

Let’s do better than that.

Here is a quick 10-step plan to help you get the most out of your conference experience from eduWeb 2008 if you’re just getting your feet wet in a lot of the topics you heard about this week.

10 Steps to Maximize Your Conference Experience

  1. Schedule a meeting with your supervisor/boss/direct reports/team. Right now. Come prepared with a short and sweet summary (no more than 1 page) of key takeaways and implementations that you want to move towards. Have a discussion about each, and what steps you can take to get it done. Proceed.
  2. Reflect on resources other than yours. Use Matt’s post of eduWeb2008 content that we have all created to refresh your mind or to catch up on sessions you might have missed.
  3. Watch presentations again, or share them with your co-workers. Point out specific segments they should watch. Here are the streams:
    1. Email’s Role in the New Media LandscapeGreg Cangialosi
    2. Email Marketing for Higher EducationKyle James
    3. Head in the CloudMike Richwalsky and Josh Tysiachney
    4. eduWeb Closing KeynoteKarine Joly
    5. SkoolPool Facebook AppMelissa Cheater
    6. Blogs: The Many Voices of a UniversityHeidi Cool
    7. 1st Annual eduStyle AwardsStewart Foss
    8. eduWeb Opening Keynote (partial) - Mark Greenfield
  4. Join Twitter! Stay connected with others that you have met and continue to have conversations revolving around what you’re doing at work and the trending topics in higher ed. After joining Twitter, head over to Kyle James’ blog and start adding other higher education tweeters from the extensive list.
  5. Start using RSS. A few months back I did a quick how-to on getting started with RSS. Watch it and begin subscribing to blogs so that you can keep up with the information better.
  6. Start a blog. Head over to WordPress and start to type out some thoughts about what you’re working on. Be sure to email me your link at bradjward(at)gmail(dot)com so that I can add you to my RSS feeds.
  7. Try something new.  I personally am going to play with cloud computing to see how it works first-hand.  Think of one thing from the conference you’ve never heard about or used, and try it out.
  8. Book another conference for yourself or a co-worker. Karine Joly has an event calendar of upcoming conferences. Two to note are HighEdWeb 2008 and Stamats. Don’t have the budget? Try a Webinar.
  9. Read a book.  Check out my list of eduWeb 2008 Book Titles here.
  10. Join the Conversation. It’s not just the title of my eduWeb 2008 presentation, it’s something you can do to become more connected with others. Start commenting on blogs or posting in the uwebd forums. is also a great place to start, but there are many more great blogs out there. Check blogrolls of others to find many more quality blogs in higher ed.

I hope that you can take a few of these steps to get started towards better work and amazing projects. You can do it; be persistent and make change happen in your organization.

eduWeb 2008 was great. The conversations and connections that took place were so much richer and in-depth than any conference I’ve been to before. Kudos to the vendors for providing multiple networking receptions for us to gather at. The Meetup was also highly attended, with approximately 75 people joining us through the hour. I was glad to be a part of the event, and look forward to keeping in touch with all of you.

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eduWeb Reading List for 2008

Posted by Brad J. Ward | Posted in Books, Conferences | Posted on 22-07-2008-05-2008


After 2 days at the conference I have been reminded of a ton of great books and been introduced to a few new ones.  Here is a list of books that I would recommend based on reading them or hearing rave reviews.

(I’ve also created a Linkbunch here in case you just want to open them all at once.)

Added from Reader Comments:

If anyone has a book to add or hears of others as the conference progresses, please leave a comment!

eduWeb Conference 2008 is underway!

Posted by Brad J. Ward | Posted in Conferences, Flickr, Social Media, Speaking, Twitter | Posted on 21-07-2008-05-2008


I made it to Atlantic City and things are going great.  I met up at the Philadelphia airport with Karine Joly and Mike Richwalsky and we cruised the expressway down to the coast.  Last night I met up with Kyle James and Nick Catto and we drove to the beach and checked out the area.

Mark and I gave our 3-hour pre-conference workshop titled ‘Join the Conversation’ this morning, which went well. We streamed some of our presentation, but not the whole thing.. you gotta pay to see that! :)   You can check some of that out on uStream, cue to the 11 minute mark. My Mac was on the podium, so it’s not the greatest view.  We hope to stream some more sessions later, at a better vantage point obviously. We just wanted to use the site a bit to show people more about it. There was some twitter backchannel chat from Melissa Cheater, which was always fun to watch evolve while Mark was talking.

Lunch was great.  Had a chance to sit down with Billy Adams and Jacob Oyen from Twitter, as well as several others from our session to chat more about higher ed. Even bumped in to Rachel Reuben as I was leaving.

I love conferences, what a great networking opportunity.  If you see me around in the lobby, eating, between sessions, or gambling my savings away at the casino, stop me and say hi! I’d love to meet you all.

I started a Flickr group for eduWeb 2008 photos, so please feel free to add yours!

You can also find me on Twitter or keep track of all the eduWeb buzz on Twitter.

Don’t forget about tonight’s Meetup, located at the Poolside Cafe by… the pool. It’s tonight from 7-9pm. Hope to see you there!

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The Best Bargain Conference This Year

Posted by Brad J. Ward | Posted in Blogging, Conferences, Higher Education, Social Media, Speaking, Web | Posted on 16-07-2008-05-2008


Hey! Do you live near Indianapolis? Want to hit up a great conference but don’t have much of a budget? Well, I have the conference for you., August 16-17 at IUPUI

2 days, many great speakers, and for the LOW price of $49.00. But you know I’m going to treat you better than that. Click this link to register and save 15%. Seats are going fast and space is limited, so register soon.

I am going to be switching gears on this one and speaking from more of a business perspective, although I would absolutely love to see a good showing of higher education folks at the conference.

We’re also going to be peopletagging, which is a unique new way to network. I’m excited to see it play out. Still trying to figure out what my tags are going to be!

Click here to check out the sessions and the 20+ presenters. I am in the same time slot as the amazing blogger Chris Baggott, so I don’t expect a huge crowd at mine; I actually would rather go to his too! Haha :)

Hope to see you there. Let me know if you’re attending.

Conference Wrap-Up

Posted by Brad J. Ward | Posted in Blogging, Conferences, Flip Ultra, Free, Google, Higher Education, Social Media, Speaking, Thoughts | Posted on 19-06-2008-05-2008


The Innovative Educators Conference, which wraps up tomorrow with a presentation by Brian Niles of TargetX fame, has been a great one. Val, Erin and Pam from IE did a great job putting the conference together and keeping everything rolling. The food was the best conference food I’ve had. A night out to the Reds/Dodgers game with all you can eat food and drinks was a nice touch too.

Here are the links I went through for those of you that were in my 2 presentations on Wednesday. Again, if you have any questions, please email me at bradjward(at)gmail(dot)com.

I Can Do THAT With Google?:

Blogging 201: Taking It To The Next Level: and

Also, here is the image used during the Social Media Roundtable with Brad and Matt:

(Click Image to Enlarge)

It’s always great to connect with new people. I also got to catch up with Mark, Matt, and Brian and we had several really great conversations about a huge range of topics. I’ve always been big on the value of face time, and this event has not disappointed. I was also able to line up a webinar on this coming Tuesday night with an MBA class at Morehead State University, so it’s time to start on that slide deck.

One month until eduWeb! Who all is going to be there? I’d love to meet more of you.

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Conference Time!

Posted by Brad J. Ward | Posted in Conferences, Google, Higher Education, Social Media, Speaking, Thoughts | Posted on 16-06-2008-05-2008


It’s Conference Time! Jesse and I both leave the office for the week tomorrow to attend higher ed conferences. Jesse is giving two presentations at the Recruitment Plus User Group Conference in Portland, Maine:

  • Going Paperless (Releasing Your Office’s Inner Tree-Hugger) – [Document Imaging]
  • Can’t We All Just Get Along? – [RP Interface]

I am giving 2 presentations and co-hosting a roundtable discussion with Matt at the Innovative Educators Conference in Cincinnati, OH:

  • I Can Do THAT with Google? – [A Look at Google's many free tools]
  • Bloggers 201: Taking It To The Next Level – [Extending the reach/touch of student bloggers]
  • Social Media Roundtable with Brad and Matt – [1 hr Q&A session. Can you stump us?]

I am looking forward to meeting up everyone I already know (or feel like I’ve known forever thanks to social media) and meet many new people at the conference. I wish that Matt, Mark, and I weren’t presenting in the same time slot, but look forward to co-speaking with Mark at eduWeb in July and presenting at Stamats in November with Matt, Karlyn, Kyle and several others.

I absolutely love conferences. Yes, they are a great time out of the office, but they are also a time to reconnect and re-energize. A time to hash out new ideas over cocktails, network with others, and share ideas. An opportunity to learn and grow. And isn’t that what higher education is all about?

See you in Cincinnati!

PS – I haven’t decided if I am going to SlideShare since presentations go so much deeper than a few slides. What are your thoughts? Save it for the conference? I am probably going to uStream the Blogger talk to use as an example of what lifecasting might be like. Maybe Matt and I could uStream our roundtable and take questions from the chat room?!?

Give them more than the expected.

Posted by Brad J. Ward | Posted in Blogging, Conferences, Ethics, Facebook, Flip Ultra, Google, Logo, Marketing, Research, Social Media, Speaking, Technology, Tuition, Usability, YouTube | Posted on 04-06-2008-05-2008


Let’s talk a little bit about expectations of an admission website, and the evolving nature of it. I’m going to speak in terms of the Whole Product Concept, which some of you might be familiar with. It looks like this:

Read the rest of this entry »

‘Free’ is here to stay.

Posted by Brad J. Ward | Posted in Conferences, Free, Google, Higher Education, Recruitment, Social Media, Speaking, Technology, Twitter, Web | Posted on 25-03-2008-05-2008


There is one question I typically get when I present a viable option/solution that happens to utilize a 3rd party website/web2.0 tool.
“What do they [the company who's providing the service for free] get out of it?”

It’s a great question, and should definitely be considered. What are we, the University, giving them, the person behind the curtain, in return for their services? What personal information will they collect? What advertisements come along with the product/solution? What if the product later goes to a paid service and all of our data/information that we have built up over the months and years now costs to use?

Read the rest of this entry »

Free Conference Call with Seth Godin

Posted by Brad J. Ward | Posted in Conferences, Higher Education, Marketing, Research, Web | Posted on 21-03-2008-05-2008


I know there’s a ton of Seth Godin lovers out there, so I wanted to post this real quick. He’s doing a conference call on Meatball Sundae for FREE. Considering seats at his events can go for upwards of $2000, this is a pretty sweet deal. The call is on Wednesday, April 9 from 12-1PT (That’s 3-4p for all us east-coasters).

Note: You have to actually own the book to sign up. For $25 you can buy the book and sign up, but you can also get it from Amazon for only $16.29 right here. You’d probably still get it quick enough to register, but no promises.

Enough of me talking, sign up here and listen to the man himself. And if you were wondering… yes, it will blend.