SquaredPeg.com

It’s been nearly one month since I created and released the Butler Blue II video during our missing mascot fiasco (no, they were never found).

I’ve refrained from posting on this until now because I wanted to allow enough time to look at stats and analytics on the video to say if it was a success or not. Conclusion?  Success.

I’ve never been one to throw the word ‘viral‘ around.  [Example] You can’t make a video ‘viral’, it’s up to the people who watch it if they want to pass it along.   But you CAN help the video become viral by choosing your key influencers and letting it go from there.

Read it all..

When I ran across a music video on a local Ning site called Smaller Indiana, I knew it had a place on our site.  The song, by Jon McLaughlin, is titled ‘For You, From Me’. The music video was made exclusively for the city of Indianapolis, and it is a great visual of the city.

When you think about it, you’re aren’t always just selling your campus to a student.  You’re selling the area, the city, the location.

I embedded the video on our site on a page titled ‘Around the Town‘ and another called ‘A City of Opportunity‘. You can see it by clicking either link. Indy.org also shared the .m4v file on their site, so I plan to build a branded Butler flash player to remove the Smaller Indiana link from our site and the potential that someone will click away from our site after watching the video.

What videos are out there, either on local visitor/tourist sites, YouTube, etc., that you could embed into your site?