I have also set up a new page that will dynamically refresh as the weeks continue, and include more in-depth charts by month. You can find the Class of 2012 Research page here.
Here’s the chart after 6 months, which is tracking Members, Wall Posts, and Discussion Posts:
Last week my good friend Brad sent me along this story on BBC about a new partnership between Visa and Facebook, which starts out:
The company is giving $100 (£51) advertising credits to the first 20,000 US business start-ups that download its service via Facebook.
My first thought was “Where do I sign up?”, and now I know. This morning I was shown an ad on Facebook for The Visa Business Network. I added it to my account and within a minute I had a $100 credit code for Facebook Ads in my inbox. So just head to http://apps.facebook.com/visabusiness/sign_up and register today.
Make sure you read the Privacy Policy/Terms and Conditions (as always) to make sure that nothing conflicts with your institution’s regulations. It seems like a good deal for sure, and if you’ve been nervous about getting your feet wet in Facebook Ads, this is a great way to see how it all works!
Here is more from the email they sent me:
Dear Brad:
Thank you for joining the Visa Business Network! To help you grow your business,
we’re giving you a $100 coupon good towards Facebook advertising credit. Your
coupon must be redeemed and used by 9/28/2008.
If you are a returning advertiser, you can redeem your coupon by the following:
1. Log into your Facebook Ads account.
2. Click on the “Billing” at the top of the Ads Manager.
3. Click on the “Funding Sources” tab on the Billing Summary page.
4. Click on “Enter Coupon Code” and enter your code as shown above.
Thanks for joining The Visa Business Network!
Sincerely,
The Facebook Ads Team
PROMOTIONAL TERMS: The promotional coupon code and the advertising credits are
valid only for purchase of advertising through Facebook’s online advertising
system. May only be redeemed by Facebook users who add the Visa Application.
Advertisers will be charged for advertising that exceeds the promotional credit.
Advertisers will need to suspend their ads if they do not wish to receive
additional charges beyond the free credit amount. Subject to ad approval, valid
registration and acceptance of the generally applicable Facebook Advertising
Terms and Conditions. The promotional coupon code and advertising credits are
non-transferable and may not be sold or bartered. Offer may be revoked at any
time for any reason by Facebook. One promotional coupon code per individual.
Promotional coupon code equals $100.00 USD which can be applied to the purchase
of advertising through Facebook’s online advertising system. Offer valid only
for sign ups using the coupon code or URL link received upon adding the Visa
Application. Expires 90 days from date the Visa Application is added to the
Facebook account.
With all of the tools readily available at your fingertips, how could you afford to not use them?
Yesterday I had a meeting with BUMegan about some communication for incoming freshman. Previously, the ‘welcome week newsletter’ has been a word document around 5 pages long. Gross. So we started brainstorming about what to do this year. Email? eNewsletter? Welcome Week Blog? Post the info to the Facebook Class of 2012 group and the BUForums?
So I went to my network of higher ed professionals on Twitter for advice.
Let’s talk a little bit about expectations of an admission website, and the evolving nature of it. I’m going to speak in terms of the Whole Product Concept, which some of you might be familiar with. It looks like this:
It’s really hard to believe that nearly 3 months since I first posted about the Class of 2012 group on Facebook, and 2 months since I went public with the data tracking. I mentioned on that post that I would post occasional updates, and I thought the 3 month mark would be a good one.
Here’s the chart after 3 months, which is tracking Members, Wall Posts, and Discussion Posts: (more…)
One thing that I have always been big on is ‘community‘. I love community, the feeling of being surrounded by others to share ideas with, have a good time with, and relate to. Community can build great connection with others, and it can make others proud to be a part of something. It is a big part of the vision that Matt and I have for BlogHighEd. So when an incoming link from a blog post titled “Discovering Community” linked to us, I felt a certain sense of accomplishment in that goal.
Then I got to thinking back to my early days of ‘community building’, in college as an RA, and remembered a presentation that I gave at a conference more than 3 years ago. So I dug it up last night and went through it, and found some slides that could relate to my job now. So I’m going to go through some of that, and make a few modifications as well.
The presentation is directly below, but it might make more sense if you follow along with me below it. At the end we’ll get into some direct implications for community in social media. Brace yourself, this will probably be the longest post in SquaredPeg history. What a great way to celebrate 100 posts! Stick with me, I think you will get something out of this.
Here’s the 5th installment of How-To Tuesday; creating a Facebook Ad. I’ve previously mentioned Facebook Ads, and had a few questions about how to make one. I think that after you give it a try and see how easy it is, you’ll be hooked. I might follow up with a look at the analytics side of it, but I think you’ll figure it out pretty easily.
Side note - I noticed my syllables always elongate when a page is taking awhile to load. Good stuff.
Remember this post about the Facebook app I created? Mike Richwalsky from Allegheny is now blogging at HighEdWebTech.com. He’s only been blogging here for a few weeks now, but has been active in the Higher Ed community for some time; he won the Best Poster Session award at HighEdWebDev ‘05, was doing podcasting back in ‘05 (and interviewed by Karine Joly), and more recently has done 2 Higher Ed Experts webinars (check them out).
Today we’re going to touch on ‘The Power of Social Media’, and give you a brief example of how quickly something can grow. The case used in this video is a Facebook group titled ‘PLEASE PARTICIPATE IN STUDENT PROJECT’. The student writes:
I’m doing a communications paper on the marketing world and the new direction it has taken in today’s society and one of the main points that I’m trying to make is how one individual with an average facebook account can reach 100,000+ people in less than a week just by making a group and inviting people.
Think he succeeds? Check it out.
I recorded this in the middle of last week so that we could have an idea of growth for the days past the video. I mentioned in the video that by the end of the 5th day he would probably be over 200,000 members to the group. Well, he did, with 2 hours to spare. Phew, that was close. As of 1:30pm it was at 292,000, so by the time you read this (I’m post-stamping it to the PM to avoid Mr. Pott’s first ever post… don’t worry, it caught us all by surprise too ) the group should be over 300,000. To check, click here.
Written by Chris Potts, Senior Assistant Director Of Admission
By now most people know (or should know!) of the impending nationwide crisis for the higher education profession: a sharp decline in the number of students graduating from high school and attending college. Because of this it will become much more difficult for colleges to recruit students, or at least students who they are used to recruiting. New strategies must be developed, new methods put in place, and as a profession we must begin to think more like the students we want to recruit - we must enter their world on their timeline and in their preferred manner. As if it isn’t already, it will become even more of a “buyer’s market” for college bound students, who will have numerous colleges almost begging for them to attend their “prestigious” institution. Both students and parents alike will eventually catch on to this, and as a result will be able to command much greater attention and respect from colleges and universities (respect as in greater scholarship packages and newer, nicer, and bigger facilities, among other things). (more…)
Stick with me, I think you will get something out of this.
) the group should be over 300,000. To check,