Give them more than the expected.

Posted by Brad J. Ward | Posted in Blogging, Conferences, Ethics, Facebook, Flip Ultra, Google, Logo, Marketing, Research, Social Media, Speaking, Technology, Tuition, Usability, YouTube | Posted on 04-06-2008-05-2008


Let’s talk a little bit about expectations of an admission website, and the evolving nature of it. I’m going to speak in terms of the Whole Product Concept, which some of you might be familiar with. It looks like this:

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“Experience the Jackrabbits”

Posted by Brad J. Ward | Posted in Branding, Higher Education, Logo | Posted on 26-02-2008-05-2008


I could not stop laughing about this article. It details the process of getting a new athletic logo at South Dakota State University. If my math is correct, they ended up spending $7,000 to get the logo ($6K to original firm +$1K for contest).

At one point, the school took the designers to a field so they could ‘experience the jackrabbits’. I would have loved to see the look on the designers’ faces.

I’m not quite sure why I love working in higher ed so much.  It’s always interesting, though.

[Link: Scawy Bunny Rabbit,]