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If you haven’t heard yet about the awesomeness of the MiFi and how it’s going to change the way you think about media, allow me to explain.

The MiFi (available through Verizon and Sprint) calls itself the ‘intelligent mobile hotspot’.

Thinner and shorter than an iPhone, and as simple to use as pressing an on/off button, the MiFi is essentially a router in your pocket.  You’re able to connect up to 5 devices to it and use the signal.  On Verizon, I typically am on a 3G network and have averaged a 2.0mpbs download speed.  I rarely notice a lag in page loads.

At last check, the price of the MiFi was $99 with a $50 rebate. A $40/month subscription gets you a measly 250mb of data.  Upgrade to the $60/month package and get 5GB of data.

So how does this affect my job?

Two words: Streamlined Media.

With a MiFi, you have internet whereever you go, for whatever device you need (as long as Verizon really is everywhere they say they are!) To explain streamlined media and how you can take advantage of it, let me offer a few examples.

1) Event Photos live to the web

Go pick up an Eye Fi 4GB Explore Video SD Card for $99 and put it in your camera.  The Eye Fi allows you to upload photos as soon as you hit a pre-registered wi-fi network.  With the MiFi, you no longer need to wait to get back to the office to send photos. Do it on the fly, right from the event!!

Here’s what you can do with the Eye Fi:

1) Set the card to instantly upload photos to Flickr with a tag for the event.  We’ll pretend it’s Commencement. So we set up the Eye Fi to upload each photo taken to Flickr with the tag commencement2009.

2) Set up a page on your .edu website that will show all of the photos taken.  Link to it from your social web efforts, the home page, the commencement page, the live video streaming page, and more.

3) Put some simple code on it that will pull in photos from Flickr. (Put your username where the red is.  Find it here.) Use the API to create something like:

<iframe align="center" src="http://www.flickr.com/slideShow/
index.gne?user_id=XXXXXXXX@N00&tags=commencement2009" 
frameBorder="0" width="750" scrolling="no" height="750"></iframe>

4) Go wild!  Take photos and they’ll automatically be put on your .edu website.  No need to get back to a computer and get them uploaded, have someone resizing images and putting them on the web.  Streamlined.

2) Live Video anywhere on campus

If you haven’t realized that it’s time to get serious about video, wake up.  Video is becoming increasingly important and with the MiFi you can provide it.  Whether it’s using the same steps above to do YouTube videos on the fly or have a uStream feed from anywhere you have a signal.

And remember this that I talked about last January?? Next week, it will be 2 years to the day since I put together the plan for it at Butler.  With the MiFi, it just became that much easier. And yes, it’s coming to a campus near you very soon.

3) Campus Tour Enhancement!

This one comes from Adam Epstein at WPI (@epsteada on Twitter, blogs at http://epsteada.com/), and some discussion we had while I was at NEACAC last week. (If you want to see the slidecast of my presentation, it’s over here.) Adam talked about the possibilities of photos during the campus tour, and when the students arrive back to the Admissions office…. BOOM!  They’re already on the screen as they walk back in.  For a tech-savvy campus like WPI, that’s pretty cool stuff to show off.

So what can you think of?

There are probably 101 other ways to use this new technology, what do you have in mind? Where are we going from here as we get one step closer to an internet chip in our skin? :)  Leave a comment, I’d love to hear your thoughts.

Oh, and next time you’re at a conference, look for the BlueFuego connection.  And if you need an internet fix, come find me for the password.

As I prepare for a 4-hour social web workshop at OACUHO in Toronto this weekend, I find myself asking this question….

Should I be designing my slides more for the people who are there, or for the people who aren’t there?

Here’s where the thought came from.  I was browsing through my old presentations on SlideShare and realized that I’m reaching a much wider audience post-presentation. We’ve all been in this stage of ‘Presentation Zen’  and ‘Slideology‘ for many months as everyone tries to make their slides more simplistic, but are they still able to tell the story to the casual viewer online, and do they still reflect the message enough?  In other words, is there enough meat on the bones of your slides to transcend into the online world effectively?

See what I mean?

How to Recruit Students using New Media Outlets - MACAC 2009
Presentation: 40 people
Online: 930 views in 2 weeks

FacebookGate - Online Webinar
Presentation: 2 webinars, 20 people each
Online: 1,085 views in 4 months

Rock Enroll: Integrating Social Media into your Recruitment Strategy - MPSEOC
Presentation: 60 people
Online: 1,636 views in 9 months

The Recruitment Long Tail - Stamats 08  (Slidecast - Audio + Slides to tell the story)
Presentation: 150 people
Online: 1020 views in 6 months

After these presentations happened in real life, they reached an audience on average 15 x’s larger on the web.  Surely not all visitors viewed the whole thing, not all of them stayed after the first 5 slides, but they all came across the content. And if was easier to follow, would they stick around longer?

Which leads me to think: How can I create engaging presentation slides that capture the needs of both my live audience and my online audience? The live audience ALWAYS comes first. Bottom line. But would a little more clarification on a slide hurt for when you post it online later? Will it ruin your presentation? If you’re engaging, lively and captivating, does it even matter?

I’ll talk for several minutes this weekend on this slide:

But I wouldn’t expect someone on Slideshare to spend more than several seconds on it. On the other hand, you don’t want your slides to end up on the other extreme:

Just something to think about as you prepare for your next presentation. Be remarkable, be rememberable, and be aware of your post-presentation audience.  See you on the stage!

I’ve done over 25 webinars and conference presentations in the last  12 months, and it doesn’t appear to be slowing down anytime soon.  (If you’re going to be at OACUHO, NEACAC, CICV, or AICKU in the next 3 weeks, let me know so we can meet!)

With a typical conference slot at 1 hour and the topics ranging in all areas, it’s hard to focus on a certain site and the ‘how-to’ of it for very long.  Every audience is at a different place in their knowledge and every person within that audience varies even greater.  That’s why I’m excited about my upcoming 3-part webinar series through Academic Impressions!

This webinar series will be one of the first times I am able to dig into the how-to and practical application of three of the most popular social web sites out there: Facebook, YouTube and Twitter.  Each session is 90 minutes long and includes a presentation + Q&A time. If you’re ready to learn more and get in-depth with each of these sites, this is the webinar from you.  I’ll be sharing the tips and tricks of each site and how it can help you with your efforts.

I’ve been told that there are over 40 registrations already, 2 months before the event.  You don’t want to miss out. (And if you need a brochure to share with your boss or co-workers, here it is.)

You can sign up for one, two or all three sessions.  Pick and choose what you want to hear or learn!

Increasing Yield and Enrollments Using Social Media - Facebook, YouTube and Twitter :: Webcast Series

July 9: Using Facebook to increase Yield and Enrollments ($350)

July 16: Using YouTube to increase Yield and Enrollments ($350)

July 23: Using Twitter to increase Yield and Enrollments ($350)

(Or sign up for all three for the discounted rate of $900!)

Click to Register for the Webinar Series today!

We’re heavy in commencement season, which means hundreds and thousands of people are sitting uncomfortably close to strangers and relatives for what seems like eternity to watch someone walk across the stage for 15 seconds.

So what’s a person to do when boredom sets in and they’ve read the pamphlet 3 times?  For some people, it’s time to update Twitter.

So what’s an institution to do?  Find and Follow.

Get on http://search.twitter.com, search for your institution and try several variations.  Abbreviations of the name, acronyms of the school, and the words commencement, graduation, etc.   You might be surprised at how many people you find.  And isn’t that what Twitter is all about?  Expanding your network to be able to interact with and share information with people who have an interest or connection to your institution.

I’ve had this thought bouncing around in my head between client visits and strategy sessions… a visualization of the traditional recruitment funnel in terms of the social web.  This is what I came up with.

(Click Photo to Enlarge)

*NOTE* -   This chart is by no means inclusive of all sites or tools available. This chart is meant as a visualization of strategy to help you think about a framework for your recruitment efforts.  This chart is meant to be thought about, modified to fit, and executed as resources are available.

The Social Web Recruitment Funnel

The Funnel resembles a traditional recruitment funnel (suspects -> prospects -> applicants -> admits -> enrolled), and is designed to dissect 3 areas of recruitment:  Seek, Engage and Retain.

Seek.

The students are not always going to look for you.  Traditional methods such as name buys, print and email still hold a place in your marketing/recruitment arsenal.  But take a good look at web-based tools and sites, for example: Zinch, CollegeBoard and Cappex. Facebook might also be a method of seeking potential applicants and this platform can be leveraged as a great place for prospective student Q&A.  Use email and print to reinforce your message and to drive students to your social web efforts. Your .edu website is still important and things such as ‘Get more info’ need to be prominent and easy to find/fill out.

Engage.

This is where it gets fun.  Build your social web presence to start engaging and interacting with these prospective students.  Think outside of the box. Never before have we had access to so many opportunities to connect and utilize free tools, but approach with caution and don’t overwhelm your audience.  Don’t bite off more than you can chew.  It’s easier to make your web presence bigger. It’s much harder to shrink your web presence and cut connections and friendships with others on a platform you decide to no longer utilize or maintain. Allow them the opportunity to engage with you from the moment they show interest to the moment they step on campus.

Retain.

After the applications come in, your pool has decreased significantly in size.  Take the opportunity to create community with these students and allow them to interact with each other.  Host the conversation or set up a Facebook group for them to interact.  Promote it heavily through traditional methods such as email and print, but drive them to the conversation. If possible, scale back your efforts to a smaller collection of tools for this select group and focus on community management and getting them excited about your school and brand. Outside of the social web, continue interactions via yielding events and personal phone calls.  Use the web to enhance these connections and to network the students together.

Final Thoughts

These thoughts are from the 30,000 ft. view and hundreds of other decisions and ideas would go into each effort. A well-defined strategy would incorporate many, but not all, of these social web tools.  The most important thing is to know where your audience is and cater to them.

If you have any thoughts or comments, leave a message below or shoot me a message on Twitter (@bradjward).

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Are you ready to Ignite the Fuego and work with BlueFuego on your strategy? Contact us today.
Twitter for Higher Ed Webinar: Back by popular demand!  June 10th, only $99.  Click to Register.

Darryl from Plaid has recently posted his thoughts on the college visit process after a whirlwind trip in the northeast.  The post, titled how many $150K products do you buy from 20 year olds?, talks about many points of the college visit and selection process.  Here are some gems from the blog post:

————

+ What about having an admissions/marketing person on tour with a student guide? Co-presenting, for the win? Sales teams present to clients selling $150K products every day. Why not higher ed?

+ Everyone has a meal plan, quad style dorms, blue light security systems and lecture halls. Hand out a fact sheet to cover the obvious stuff that everyone asks (but must be covered.)

+ How could your tour be interactive? Is there a way to get the student/parent to participate?

+ Anywhere else in the consumersphere, you’re treated like a rockstar if you’ve got over $100K to spend. How could you treat potential students (and parents) like rock stars?

+ Every higher ed admissions/marketing person should book a trip to Vegas today and take the Zappos tour. Seriously. This is a tour of AN OFFICE, and it’s exciting, engaging, and you’ll want to work there. What could your university be doing to make your tour more Zappos-like?

————-

Go read the blog post today, and keep an eye out for future posts by Darryl on higher ed marketing!

I’ve been pretty deep in the research of 400 college and university Twitter accounts, and I’ve been impressed with both the adoption and the growth of this niche on Twitter in the past month.

We are looking at all types of accounts: Admissions, Athletics, Alumni, Departments and Colleges, PR, News, general institution accounts and more. Just wanted to share a few very brief stats and notes from the in-depth research.

• Of the 400 accounts we are tracking, 26% did not follow anyone new in the past month.
• The 400 accounts averaged a 93.3% growth in # of followers over the past month.
• Harvard, always known for its brand monitoring (no logos on shot glasses, etc.) was late to the @HarvardU boat. Take control of your brand, or deal with updates such as this one.
• Conversation is everything…………… or is it???
• A small handful of schools are in the top 10% of # of followers, # of following, and # of updates.
• Admission offices usually have the lowest # of followers out of all types of accounts.

One trend I’ve noticed is that higher education accounts just go out and follow EVERYONE, typically scanning lists of other institutions to build their following/follower numbers.

For a history lesson, here’s where I think it started.  Way back, nearly 18 months ago, a few of us who had become regulars with our personal accounts started branching out into institutional accounts. I consider @andrewcareaga the Nostradamus of Higher Ed Twitter with the tweet below. (Yeah… I was the only one who responded.)

So what does this have to do with the trend of ‘follow everyone!’ Back then, we were lone rangers on uncharted territories.  We stuck together. Our follower lists were tributes to other brave souls giving this new tool a try at their college or university.  And somewhere along the way, it became standard. But also… back then, we didn’t really know what we were going to use the tool for. # of Followers, # of Following, it didn’t really matter.  There was no one else to talk to because you didn’t know who else was around. (Unless you were using Tweetscan, which is sooooo 2007.)

So is it good or bad to follow and everyone? We’ll talk more about that at the webinar.

With Twitter’s phenomenal growth (1392% from Feb ‘08 to Feb ‘09), it’s time to get serious.  Time to make Twitter work for you, and make it accomplish something.  Chris Brogan recently said that we are now in the ‘prove it’ stage of social media. And it’s the truth. It’s time for practitioners to step up to the plate and make something happen. And it starts with a strategy and knowing what you want to accomplish.  It’s more than following 500 random people and more than waiting for people to come follow you.

And that’s exactly what we’ll be talking about in the Twitter for Higher Ed webinar in 2 weeks.  Hope you’ll consider joining the rest of the schools who are ready to get serious about Twitter and who want to work smarter, not harder.

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Twitter for Higher Ed Webinar - 2 dates!  April 9th or 10th.
Only $99 to attend.  More information here.
Bring your pen and pad.

Last Friday’s post was the 200th post published to SquaredPeg.com.  It’s been a great ride so far, thanks to all of you who read and share this blog with your coworkers, boss, colleagues and others.

The subscriber #’s for this blog have really grown in the past 6-8 months, which means you might have missed a lot of the early content.  Some of it was pretty bad, but some is worth mentioning again. Here is a list of the ‘top 10%’ of SquaredPeg…. 20 posts to take a first look at, or revisit if you’ve been around since the beginning.  Enjoy!

Top 6 Posts (# of Views)

1. FacebookGate (December 18, 2008)
2. 10 Reasons to Monitor Twitter (September 23, 2008)
3. Flickr, Your Electronic Photo Database? (April 24, 2008)
4. Want $100 in free Facebook Ads? (June 30, 2008)
5. Try this one on your Boss (February 12, 2008)
6. Class of 2012 Facebook Research (January 3 - July 31, 2008)

Top 5 Posts (Comments)

1. FacebookGate (December 18, 2008 - 262 comments)
2. Implementing Social Media on your Campus (December 9, 2008 - 43 comments)
3. Let’s Kick it up a Notch (August 8, 2008 - 30 comments)
4. Transitioning out of a Job (January 26, 2009 - 21 comments)
5. What’s the ROI of Social Media? (October 29, 2008 - 21 comments)

Top 4 Favorite Ideas or Thoughts

1. Lifecasters: Second Try (January 29, 2008)
2. Twitter with Student Bloggers (May 15, 2008)
3. Taking Chats to a New Level (October 30, 2008)
4. Good Project Graveyard [Part 2] (November 25, 2008)

Top 3 posts that never got a comment:

1. The Way Users Do Things (December 14, 2007)
2. Good Project Graveyard [Part 3] (December 1, 2008)
3. Blue II is Live (March 3, 2008)

Top 2 posts I wish I hadn’t written:

1. Keep an eye on Twingr (November 14, 2008)
2. SocioTown: A 3D Social MMOG (November 21, 2007)
   

1 post that changed my life:

1. The Value of Face Time (September 13, 2007) - The beginning of the path towards BlueFuego.  Good stuff.

Thanks again to all of you who read or subscribe (RSS or EMAIL!). I really appreciate it.

This post wraps up Integration Week at SquaredPeg.  Be sure to check out the posts from Monday, Tuesday, Wednesday, and Thursday!

Today I’m lending the platform over to my partner and co-founder of BlueFuego, Joe Gaylor. Joe has spent the last week working on some very interesting research.  Over the past several months we have noticed that some schools are very up front with their social media efforts, other bury their hard work deep in a 3rd level text link.

While we don’t have specific research on this, we can tell you one thing:  To your target audience, the Facebook ‘F’ is probably just as familiar as other ‘brand name’ logos. So why not put it where they can see it? If you have a great Facebook page with tons of quality content and engagement, brag about it!

Analysis of Social Media Callouts on .edu Sites

Read it all..

Maybe this week should just become Integration Week at SquaredPeg?  Monday we talked about some theory of integrating social media and yesterday I showed an example of using text + traditional media to reach an audience.

Today I want to chat about an example that I found while doing some client research for BlueFuego.  Davidson College has put a twist on using Twitter in Admissions. They pull 140 characters from student applications and tweet them, then mark the student on a  Google Map to show how far their app pool reaches across the states. The project is nearing completion, with 3 weeks to go.

From their site:

Twice daily throughout January, February, and March we’ll update our Davidson Admission Twitter feed with a quotation, shared anonymously, from an actual applicant to Davidson College.  We’ll also plot that applicant on a Google Map of the world — to show you just how far-reaching these student perspectives actually are.

We hope this project — at the very least – will help showcase the power of the Davidson applicant pool.

Here are my 3 suggestions to make this work better:

• Since you have some international applications, share tidbits from them too! Currently the map only shows students in the States. Truly be ‘far-reaching’.
• Since Davidson isn’t too interested in conversation on Twitter (following zero people), embed both the Twitter updates and the Google Map on the Davidson site. This provides the Twitter and Google Map experience directly on the page and doesn’t require click-throughs.
  • Note: Twitter started providing new embed badges several months ago.  You can see one in action on the BlueFuego Blog. There’s even a red one that would fit Davidson’s branding VERY well!

• If you are going to require visitors to click to Twitter or Google from your site, use target=”_blank” links to pop up a new window.  Otherwise, your site is gone in their browser and you’ve lost your visitor.

Overall, an innovative way to use the Twitter platform to demystify the app process and show the breadth of applicants!  Well done, Davidson.

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Want to learn more about using Twitter for Higher Education? Sign up for the upcoming webinar on April 9th or 10th!  Only $99 to attend. Learn more and register at http://twitter-higher-ed.eventbrite.com.