Give them more than the expected.

Posted by Brad J. Ward | Posted in Blogging, Conferences, Ethics, Facebook, Flip Ultra, Google, Logo, Marketing, Research, Social Media, Speaking, Technology, Tuition, Usability, YouTube | Posted on 04-06-2008-05-2008

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Let’s talk a little bit about expectations of an admission website, and the evolving nature of it. I’m going to speak in terms of the Whole Product Concept, which some of you might be familiar with. It looks like this:

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Stanford University = free to many families

Posted by Brad J. Ward | Posted in Higher Education, Tuition | Posted on 21-02-2008-05-2008

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No, we aren’t talking about free classes online or free lectures on iTunesU. We’re talking true, legit, FREE tuition to students whose families make less than $100,000 per year.

This is amazing, and a very bold move. From the article:

In a radical change to its financial aid program, Stanford University will announce today that it will no longer charge tuition to students whose families earn less than $100,000 a year.
In addition, the university will waive room and board fees for students whose families earn less than $60,000 a year.
University President John Hennessy will make the announcement today on campus, university Provost John Etchemendy confirmed late Tuesday.
The university is making the change in the wake of published reports last month that its endowment had grown almost 22 percent last year, to $17.1 billion. That sum had begun to attract attention from lawmakers who want wealthy institutions to do more to reduce tuition costs.

I am just.. amazed. What a proactive response from them.