Interview Week: Pauline from “The ‘C’ Word”

Posted by Brad J. Ward | Posted in Higher Education, Interview, Recruitment, Video, Vlogging, YouTube | Posted on 14-10-2008-05-2008


This is part 2 of Interview Week at SquaredPeg.  Missed yesterday? Click below.
Interview Week [Part 1]: Jordan Goldman, CEO of

A while back I listed “The ‘C’ Word” as a top 5 blog you should probably be reading. Pauline, the creator of the site and SquaredPeg fan, saw that I was going to be in Seattle for NACAC so she sent me an email and we met up to chat. She is a freshman at Seattle U and is fresh out of the recruitment cycle.

Here is a quick video interview with her about college and admissions.  Enjoy! And don’t forget to check out “The ‘C’ Word“.

Lifecasters: Second Try

Posted by Brad J. Ward | Posted in Blogging, Lifecasting, Vlogging, Web | Posted on 29-01-2008-05-2008


Last year, about 2 weeks on the job, I pitched a lofty proposal to have Lifecasters in addition to bloggers. These lifecasters would have a setup similar to Justin.TV, and would essentially stream live video of their college experience for future students to see what it’s really like (outside of marketing, microsites, and rehearsed pitches).

Last year the response was basically “no way”, or “you really think it’s a good idea to let students with cameras walk around campus and show what it’s like?!?” My general answer… Yes. They decided that we should get the bloggers going and see how that would go first. (Side note: everyone was worried about letting bloggers say what they want, letting people comment without moderation, etc. etc. etc. Guess how much content we have had to moderate or delete? ZERO.)

At what point will we stop trying to show students what we think they will like to hear, and just start showing them what it’s really like to go somewhere? Even our overnight visit programs are strategically designed and planned, and I agree there needs to be some sort of organization, but is there truly a way to give a student a “real” experience without putting them in danger? :)

I’d love to hear what you all think about this. I’ll admit I have generally been hush-hush about my Lifecaster initiative because I would have liked for my University to be on the forefront of this technology, but now it seems that it might be beneficial for others to be doing it before I can try to get some buy-in. At least I can say I tried, and I had all the resources ready. Even Justin.TV was going to stream our video for FREE. (Click this link and listen to our conversation from about 7 months ago, scroll to 1:05. Most of the clip got cut from its original version for some reason.)

And if anyone knows of a school that’s doing this, leave a comment so I can check it out. And as always, I’d love to hear what you think.

Flip Ultra = Thumbs Up.

Posted by Brad J. Ward | Posted in Blogging, Flip Ultra, Higher Education, Marketing, Recruitment, Technology, Vlogging, Web, YouTube | Posted on 28-01-2008-05-2008


The first videos from the Flip Ultra are now online at YouTube. Christina took the camera for the weekend, and in 3 short days we now have video of:

  • Butler Basketball Game
  • Places to eat near campus
  • Inside Clowes Hall during a performance
  • Tour of sorority house

Tomorrow I have to tweak Community Server to allow the videos to be embedded dirSquaredPeg › Create New Post — WordPressectly into the blogs, but I’ve seen a few modules out there already.

Assuming this new venture continues to go well, next year each Blogger will have their own camera to use.  At only $150 each on Amazon, and a $15 Educator Discount, these cameras will soon catch on like wildfire in the Higher Ed ring.  Let me know how you are using Flip cameras at your school or are planning/wanting to use them!

Vlogging Guidelines

Posted by Brad J. Ward | Posted in Flip Ultra, Vlogging, YouTube | Posted on 24-01-2008-05-2008


A few people have asked me how I plan to go about the guidelines of vlogging, so I just wanted to throw this document up real quick.  It has a share-alike CC license on it, so feel free to suggest some additions or build off of it.

And remember, this is what the students get, not the administration. :)

Flip Ultra Test

Posted by Brad J. Ward | Posted in Flip Ultra, Higher Education, Marketing, Technology, Vlogging, YouTube | Posted on 24-01-2008-05-2008


So far, I’m pretty impressed with this little thing. Seriously, it’s tiny. Nice screen, 30fps, 640×480 shooting resolution, which is plenty for YouTube. I shot this video and plugged the Flip into my PC and uploaded to YouTube using their software. Part of me wonders if I could get a higher quality to YouTube if I shot it through iMovie rather than their software. I think 1 minute of filming came in around 20mb, but they compress it to a .wmv before uploading to YouTube. Anyways, here it is. Or rather, here I am.

Time for some vlogging

Posted by Brad J. Ward | Posted in Blogging, Flip Ultra, Higher Education, Marketing, Recruitment, Vlogging, Web, YouTube | Posted on 23-01-2008-05-2008


At my last job I did a few vlogs (video blogs) with the bloggers, but the process was just difficult. They had to get the camcorder from the media lab, shoot their stuff (and really there wasn’t much going on around campus), get it back to me (if they remembered), then I had to edit it, compress it, upload it, send the embed code to them, and then they would post it. It was moderately successful, with one video having over 1,000 views to date. (YouTube ‘UIS Bloggers‘)

After hearing good things about the Flip Video Ultra Camcorder, I just went ahead and ordered one and it will be here tomorrow. I plan on giving it to the Bloggers whenever they want it for the day/weekend/night, and then letting them fly. Then they can just plug it in, create their clip, upload it to YouTube, and embed it.

Hopefully this turns out to be a good thing, and it wasn’t a waste of $160 for me. I figure I can always use it too. :)

PS: I went with Orange, but you can get White, Pink, or Black too.

PSS: Matt asked me on Twitter how I plan to go about distributing it, etc. Haven’t thought that far yet, so I’ll just share the email I sent to my bloggers:

Hey again!
Since there’s not really a place to check out a camcorder here on campus I went ahead and bought a Flip Ultra for you all to use. Anna has volunteered to be the first so she can pick it up tomorrow. I’ll get some sort of guidelines/usage together (i.e. don’t break it or tell my wife I bought it, hahaha!). Basically, just film small clips around campus that might help students better visualize what campus is like. Your room, your roommates, a small clip of a fun class, what lunchtime is like, a sporting event, a cool event you’re going to (PostSecret/Colin Powell anyone?), etc etc etc. Possibilities are endless. I’m really looking forward to what we can come up with using this!

PSSS: As far as where it goes:  Their Blogs, Facebook Blogger Fan Page, Facebook Butler University Fan Page, and YouTube. Maybe Twitter and Ning? Can you tell I’m still processing all of this as we start the journey?  Can you tell that I don’t need a 10 person committee to formulate my plan, and it will still turn out great?  Can you???? :)